tooth necklace
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Review moat
Great124.36avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 6% kills the launch gate
Price range
Good$5.95–$29.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 105K searches
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
31 rising
Sellers
34
Top-5 brand share
57%
Open market
38%
- LOTADILO18%
- ArtCreativity12%
- Haomian12%
- Sliverdew9%
- Ioffersuper5%
- JIYIN5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 39 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ArtCreativity Tooth Saver Necklaces (Set of 144) White Teeth Containers Tooth Holders For Boys & Girls Dentist Office Giveaways For Kids Theme Party Supplies Unique Goodie Bag Fillers
ArtCreativity$23.654.4★46 rev
50 PCS Tooth Saver Necklaces Tooth Fairy Keepsake Necklaces Milk Teeth Storage Holders for Dental Clinic Classroom Incentives Party Favors Holiday Gifts Oral Care Memorial Collectible Supplies
LOTADILO$10.415.0★9 rev
30 Pcs Lost Teeth Saver Necklace & Organizer - Baby Milk Teeth Storage Box with Necklace Case
Sliverdew$7.914.2★94 rev
100 PCS Tooth Saver Necklaces Tooth Necklace Little Box for Lost Teeth Milk Teeth Storage Cases for Tooth Fairy Bag Dentists Office School Classroom Accessories Supply
LOTADILO$19.464.6★14 rev
Ioffersuper 50-Piece Tooth Saver Necklaces Tooth Necklace Little Box for Lost Teeth Milk Teeth Storage Cases for Children Tooth Fairy Bag School Classroom Party Supply
Ioffersuper$14.834.6★66 rev
Newest
by launch date
Eiodoni 20PCS Tooth Necklace Boxes for Lost Teeth Organizer Durable Plastic Tooth Holder Cases for Baby Milk Teeth Cute Colorful Tooth Fairy Box for Kids Keepsake Ornaments Accessories
Eiodoni$5.953 rev
Tucnoeu 24pcs Tooth Necklace Boxes for Lost Teeth Organizer Cute Plastic Tooth Treasure Chest Tooth Fairy Tooth Holder Tooth Holder Cases Baby Milk Teeth Storage Box School Classroom Party Supply
Tucnoeu$6.640 rev
50 PCS Tooth Saver Necklaces Tooth Fairy Keepsake Necklaces Milk Teeth Storage Holders for Dental Clinic Classroom Incentives Party Favors Holiday Gifts Oral Care Memorial Collectible Supplies
LOTADILO$10.419 rev
200 PCS Tooth Saver Necklaces Tooth Fairy Keepsake Necklaces Milk Teeth Storage Holders for Dental Clinic Classroom Rewards Party Favors Holiday Gifts Oral Care Memorial Collectible Supplies
LOTADILO$26.750 rev
Bewudy 20 Pcs Tooth Fairy Holder Necklaces for Lost Teeth Teeth Storage Box Tooth Fairy Storage Box Keepsake Lost Teeths Accessories for Kids Boys Girls
Bewudy$5.990 rev
Trending
90-day click momentumEiodoni 20PCS Tooth Necklace Boxes for Lost Teeth Organizer Durable Plastic Tooth Holder Cases for Baby Milk Teeth Cute Colorful Tooth Fairy Box for Kids Keepsake Ornaments Accessories
Eiodoni$5.955.0★
50 PCS Tooth Saver Necklaces Tooth Fairy Keepsake Necklaces Milk Teeth Storage Holders for Dental Clinic Classroom Incentives Party Favors Holiday Gifts Oral Care Memorial Collectible Supplies
LOTADILO$10.415.0★
200 PCS Tooth Saver Necklaces Tooth Fairy Keepsake Necklaces Milk Teeth Storage Holders for Dental Clinic Classroom Rewards Party Favors Holiday Gifts Oral Care Memorial Collectible Supplies
LOTADILO$26.750.0★
Tucnoeu 24pcs Tooth Necklace Boxes for Lost Teeth Organizer Cute Plastic Tooth Treasure Chest Tooth Fairy Tooth Holder Tooth Holder Cases Baby Milk Teeth Storage Box School Classroom Party Supply
Tucnoeu$6.640.0★
Syziaff Adjustable Beads Tooth Handmade Necklace for Men Women
Syziaff$8.065.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 3.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy to open”
“Exactly as expected”
“Nice little upgrade for something schools deal with all the time”
“Theyre cute bright colors”
“Very high quality and durable”
“It gives a different and unique look as compared to your every day silver and gold chains”
“Perfect size and really cute”
“They provide a secure”
“wearable 2-in-1 layout”
What buyers complain about
“short cord”
“they are both impossible to open”
“It barely fit around my grandson's neck”
“Within a few days it broke while he was practicing on the stage”
“do not work as expected”
“the clasp is very hard to open”
“Very cheaply made”
“There is a distinct snap noise when the cases is closed”
“Doesnt close properly”