tooth keepsake box
Worth a lookShows low returns (1.3%), but a small market ($44K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good592.36avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.94–$30.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 95K searches
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
41
Top-5 brand share
52%
Open market
43%
- Caffox24%
- Annhua8%
- NASHRIO8%
- SEMONAMU6%
- iwoohome5%
- Little Shroomie5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tooth Holders for Kids Keepsake Baby Teeth Keepsake Box Tooth Saver Tooth Container for Lost Teeth Teeth Storage Holder for Tooth Fairy (Pink)
Caffox$10.194.7★1,947 rev
Caffox Tooth Keepsake Box Tooth Fairy Box Lost Teeth Holders for Kids Tooth Saver First Tooth Container Baby Teeth Storage for Boys and Girls
Caffox$10.034.7★1,947 rev
Annhua Tooth Fairy Tooth Holder Wooden Umbilical Cord Keepsake Box Cute Baby Teeth Keepsake Box with Tweezer and Fetal Hair Container Lost Tooth Fairy Box for Incisor|Canine|Molar|Umblllcal Cord
Annhua$9.784.7★130 rev
NASHRIO Baby Tooth Box Wooden Kids Keepsake Organizer Gift for Baby Teeth Cute Children Tooth Container with Tweezers to Keep the Childwood Memory (Boy)
NASHRIO$7.784.6★2,812 rev
SEMONAMU Tooth Fairy Tooth Holder Baby Keepsake Box tooth fairy gifts baby teeth keepsake box baby tooth box tooth holder for kids teeth baby memory box tooth fairy box Unisex Shower Gift
SEMONAMU$20.864.9★50 rev
Newest
by launch date
QSZ Personalized Tooth Fairy Tooth Holder Customizable Engraving Name Icon Custom Wooden Teeth Fairy Keepsake Box Gift for Boys Girls (Customize tooth box)
QSZ$15.563 rev
CozyBits Eco-friendly Wooden Tooth Fairy Box - Unique Tooth Shaped Keepsake Organizer for Kids Lost Teeth 20 Holes Childrens Tooth Holder for Childhood Memories(1 PCS)
CozyBits$8.012 rev
V Viatanst Baby Tooth Fairy Box Keepsake-Box - Boy Personalized Wooden First Teeth Holder Kids Lost Tooth Storage and Saver with Lanugo Bottle Baby Shower & Birthday Gift
V Viatanst$6.0520 rev
SEMONAMU Tooth Fairy Tooth Holder Baby Keepsake Box tooth fairy gifts baby teeth keepsake box baby tooth box tooth holder for kids teeth baby memory box tooth fairy box Unisex Shower Gift
SEMONAMU$20.8650 rev
Coolrunner Tooth Boxes for Lost Teeth for Kids Baby Teeth Keepsake Box for 20 Holes Solid Wood Teeth Boxes Baby Tooth Box with tweezers and mini bottle
Coolrunner$20.777 rev
Trending
90-day click momentumQSZ Personalized Tooth Fairy Tooth Holder Customizable Engraving Name Icon Custom Wooden Teeth Fairy Keepsake Box Gift for Boys Girls (Customize tooth box)
QSZ$15.565.0★
CozyBits Eco-friendly Wooden Tooth Fairy Box - Unique Tooth Shaped Keepsake Organizer for Kids Lost Teeth 20 Holes Childrens Tooth Holder for Childhood Memories(1 PCS)
CozyBits$8.014.0★
SEMONAMU Tooth Fairy Tooth Holder Baby Keepsake Box tooth fairy gifts baby teeth keepsake box baby tooth box tooth holder for kids teeth baby memory box tooth fairy box Unisex Shower Gift
SEMONAMU$20.864.9★
Caiumai Tooth Fairy Tooth Rack baby tooth Memorial box teeth holder for kids keepsakeABS material tooth box storage device with 20 colorful small tooth chambers insideblue01
Caiumai$22.534.4★
V Viatanst Baby Tooth Fairy Box Keepsake-Box - Boy Personalized Wooden First Teeth Holder Kids Lost Tooth Storage and Saver with Lanugo Bottle Baby Shower & Birthday Gift
V Viatanst$6.054.3★
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — +2.2% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“the size is convenient”
“Nicer than I expected”
“Easy to use”
“Great gift idea”
“Good value for the money”
“The design is sweet”
“Beautiful Wood”
“Durable material”
“Sturdy”
What buyers complain about
“Does not fit bigger back teeth”
“Quality control needs to be”
“They are Impossible to open”
“latch installed poorly”
“It starts to crumble in your hands almost every time you remove it”
“buuuut there's no spot to log the year”
“Did I order it off a German page? Also, no”
“I did not see an option to choose the color of the lid so that was disappointing”
“Makes a terrible squeaking sound as you try to pry the lid off”
“I think its a little overpriced for what it is”