tooth fairy coin
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Review moat
Great134.52avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Avg price
Okay$10.37avg listing price — sweet spot $15–$100
Price range
Okay$5.77–$18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 71K searches
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
21
Top-5 brand share
77%
Open market
19%
- Meliatomia27%
- NLR FUN16%
- Nwsrayu13%
- Generic11%
- Yaomiao10%
- LALADUCK4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tooth Fairy Gifts for Boys & Girls Tooth Fairy Coins Keepsake Kit Golden Tokens with Tooth Pouch Letter from Tooth Fairy
Meliatomia$7.104.8★93 rev
NLR FUN Tooth Fairy Coins Classic Tooth Fairy Golden Coins Keepsake for Lost Tooth Kids (4 PCS)
NLR FUN$9.074.9★1,099 rev
Tooth Fairy for Boys Tooth Fairy Tooth Holder with 6 Gold Coins & Keepsake Box First Lost Tooth Gift Set for Kids Heavy Tooth Fairy Coins Keepsake Kit
Generic$8.135.0★50 rev
10 Styles Tooth Fairy Coins Reward Commemorative Coin Collection Experience Gift for Lost Teeth Kids (Mix 10 Styles)
Nwsrayu$10.714.5★55 rev
5 Pieces Tooth Fairy Gold Coins for Kids Boys Girls Lost Teeth Reward Commemorative Coin Tooth Fairy Golden with Plastic Case No Fading Commemorative for Lost Kid
Yaomiao$8.344.7★205 rev
Newest
by launch date
Tooth Fairy Gifts for Kids - 2 Tooth Fairy Coins & 20 Numbered Mini Receipts (1-20) with Envelopes Rainbow Design Magical Lost Tooth Keepsake Kit
Feel Good Waves$13.022 rev
Tooth Fairy Gifts for Boys & Girls Tooth Fairy Coins Keepsake Lost Teeth Reward Coin Golden Coins Token Magical Milestone Gift (1PC)
Meliatomia$6.2093 rev
Meliatomia Tooth Fairy Gifts for Boys & Girls Tooth Fairy Coins Token - First Tooth Keepsake & Magical Milestone Gift Golden Coins Token Lost Teeth Reward Coin (1PC)
Meliatomia$6.4931 rev
WTYPOPK 8 PCS Tooth Fairy Coins - Tooth Fairy Gifts Set with Tooth Pouch for Lost Tooth Nice for Memory Collection
WTYPOPK$13.072 rev
Kenning 25 Pcs Tooth Fairy Kit Gifts - Complete Lost Tooth Gift Set with Magical Letters Gold Coin Burlap Pouch Envelope and Mini Magnifier Keepsake for Lost Teeth
Kenning$16.450 rev
Trending
90-day click momentum
Tooth Fairy Coins for Girls Lucky Coin Gift for Children with Tooth Loss Toothfairy Gifts for Kids (Golden)
QIYURIDE$13.765.0★
Tooth Fairy Gifts for Kids - 2 Tooth Fairy Coins & 20 Numbered Mini Receipts (1-20) with Envelopes Rainbow Design Magical Lost Tooth Keepsake Kit
Feel Good Waves$13.025.0★
WTYPOPK 8 PCS Tooth Fairy Coins - Tooth Fairy Gifts Set with Tooth Pouch for Lost Tooth Nice for Memory Collection
WTYPOPK$13.075.0★
Tooth Fairy Gifts for Boys & Girls Tooth Fairy Coins Keepsake Lost Teeth Reward Coin Golden Coins Token Magical Milestone Gift (1PC)
Meliatomia$6.204.8★
Meliatomia Tooth Fairy Gifts for Boys & Girls Tooth Fairy Coins Token - First Tooth Keepsake Kit & Magical Milestone Gift Golden Coins Token with Tooth Pouch Letter from Tooth Fairy (1PC-Bag Set)
Meliatomia$7.514.7★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +11.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Thoughtful keepsake set with solid build quality”
“Overall its a nice heavy keepsake”
“Good price for what I got”
“The build quality of the coins is solid”
“creates a fun, memorable experience”
“Easy to use”
“The design is so cute”
“Will keep and reuse in the future for my little one”
“this looked like an alternative gift - it is really nice”
“a soft velvet feeling”
What buyers complain about
“is heavier than I thought it would be”
“it is larger than a quarter”
“theyre a bit annoying to open”