tooth fairy
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Great421.98avg incumbent reviews — the moat a new listing must climb
Market size
Good$591K$591K/yr · 1.2M searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.08avg listing price — sweet spot $15–$100
Price range
Okay$6.10–$22.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
55
Top-5 brand share
47%
Open market
48%
- Caffox14%
- DoubleFill13%
- Azbuk8%
- PAMBO7%
- Zalengine6%
- Meliatomia5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tooth Holders for Kids Keepsake Baby Teeth Keepsake Box Tooth Saver Tooth Container for Lost Teeth Teeth Storage Holder for Tooth Fairy (Pink)
Caffox$10.194.7★1,947 rev
Tooth Fairy Box for Girls Cute Carved Wooden Box with 3D Tooth Stores Lost Teeth for Kids Souvenir Dropped Tooth Keepsake Storage Box Gift for Little GirlP-Wings-T
Azbuk$7.794.4★750 rev
DoubleFill Fairy Tooth Gift Holder Bag Door Hanger Lost Teeth Keepsake Box Tooth Fairy Kit Stores Back to School Gift for Lost Teeth Boy Girl Primary School Classroom Gifts(Classic Pink)
DoubleFill$12.814.6★452 rev
Zalengine Tooth Fairy Box with Storage Pouch Wooden Tooth Keepsake Box for Kids First Lost Teeth Lost Tooth Case to Put Under Pillow Tooth Fairy Gifts for Children
Zalengine$6.754.6★161 rev
PAMBO Tooth Fairy Door Hanger Wooden Tooth Fairy Money Holder with Tooth Coins for Lost Tooth Kids Gifts (Pink)
PAMBO$10.344.7★295 rev
Newest
by launch date
QSZ Personalized Tooth Fairy Tooth Holder Customizable Engraving Name Icon Custom Wooden Teeth Fairy Keepsake Box Gift for Boys Girls (Customize tooth box)
QSZ$15.563 rev
CozyBits Eco-friendly Wooden Tooth Fairy Box - Unique Tooth Shaped Keepsake Organizer for Kids Lost Teeth 20 Holes Childrens Tooth Holder for Childhood Memories(1 PCS)
CozyBits$8.012 rev
Qimgic Mini Tooth Receipt Gifts - 20 Set Tooth Cards with Envelope and Fairy Box Letter Kit for Kids Lost Teeth Certificate Keepsake Postmark Gift Bag with Seal Sticker for Girl Boy Home Award (Pink)
QIMGIC$12.90134 rev
SEMONAMU Tooth Fairy Tooth Holder Baby Keepsake Box tooth fairy gifts baby teeth keepsake box baby tooth box tooth holder for kids teeth baby memory box tooth fairy box Unisex Shower Gift
SEMONAMU$20.8650 rev
Meliatomia Tooth Fairy Gifts for Boys & Girls Tooth Fairy Coins - First Tooth Keepsake Magical Milestone Gift Kit Golden Coins with Tooth Pouch Letter from Tooth Fairy Lost Teeth Reward Coin (1PC)
Meliatomia$7.0537 rev
Trending
90-day click momentumCozyBits Eco-friendly Wooden Tooth Fairy Box - Unique Tooth Shaped Keepsake Organizer for Kids Lost Teeth 20 Holes Childrens Tooth Holder for Childhood Memories(1 PCS)
CozyBits$8.014.0★
QSZ Personalized Tooth Fairy Tooth Holder Customizable Engraving Name Icon Custom Wooden Teeth Fairy Keepsake Box Gift for Boys Girls (Customize tooth box)
QSZ$15.565.0★
SEMONAMU Tooth Fairy Tooth Holder Baby Keepsake Box tooth fairy gifts baby teeth keepsake box baby tooth box tooth holder for kids teeth baby memory box tooth fairy box Unisex Shower Gift
SEMONAMU$20.864.9★
Qimgic Mini Tooth Receipt Gifts - 20 Set Tooth Cards with Envelope and Fairy Box Letter Kit for Kids Lost Teeth Certificate Keepsake Postmark Gift Bag with Seal Sticker for Girl Boy Home Award (Pink)
QIMGIC$12.904.9★
Meliatomia Tooth Fairy Gifts for Boys & Girls Tooth Fairy Coins - First Tooth Keepsake Magical Milestone Gift Kit Golden Coins with Tooth Pouch Letter from Tooth Fairy Lost Teeth Reward Coin (1PC)
Meliatomia$7.054.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality bracelet”
“the size is convenient”
“Easy to use”
“This makes it such a beautiful experience for her”
“As advertised”
“Worth it”
“The design is so cute”
“Great gift idea”
“Very durable”
“Its held up well”
What buyers complain about
“Does not fit bigger back teeth”
“Quality control needs to be”
“They are Impossible to open”
“is heavier than I thought it would be”
“Really cheap glue”
“latch installed poorly”
“The materials are cheap”
“Overall, it feels overpriced and not worth it”
“It starts to crumble in your hands almost every time you remove it”
“does not work”