tooth box
Worth a lookShows a thin review moat (288 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great288.4avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 6% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$14.70avg listing price — sweet spot $15–$100
Price range
Good$7.79–$29.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$309K$309K/yr · 411K searches
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
37
Top-5 brand share
51%
Open market
42%
- Thootyriaf13%
- SQIMZAR11%
- Primitives by Kathy10%
- Qunclay9%
- Malihome8%
- Cairn7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primitives by Kathy Dear Tooth Fairy Stop Here Mini Tooth Pillow 5x5-Inch Cotton Blend Blue Embroidered Keepsake with Storage Pocket and Tooth Design on Front
Primitives by Kathy$9.704.7★281 rev
SQIMZAR Tooth Fairy Pillow Tooth Fairy Plush Dolls for Girls with Pocket and Glittering Wings Tooth Fairy Gifts Bag Pouch for Girls
SQIMZAR$14.834.8★340 rev
Cairn Tooth Fairy Pillow for Boys and Girls - Soft Plush Tooth Fairy Box Alternative with Pocket - Modern Keepsake Gift for Kids Losing Teeth - Squishable Stuffed Animal Co
Cairn$12.575.0★147 rev
Qunclay Tooth Fairy Pillow with Pocket Kids Keepsake Pouch Tooth Fairy Gifts for Girl and Boy 3.9 x 5.9 Inches (Sweet)
Qunclay$14.034.6★598 rev
Thootyriaf Tooth Fairy Pillow with Shiny Wings Embroidered Tooth Fairy Doll with Pocket Crystal Velvet Tooth Fairy Souvenir Boy Girl Gift (White) (White)
Thootyriaf$14.014.6★318 rev
Newest
by launch date
LUDEONA Tooth Fairy Crochet Plush with Tooth Pouch Door Hanger & Keychain Mini Tooth Holder Keepsake for Lost Teeth Includes Velvet Gift Bag Tooth Fairy Pillow Alternative (Blue)
LUDEONA$12.7228 rev
LUDEONA Tooth Fairy Crochet Plush with Detachable Tooth Pouch & Key Ring Mini Tooth Holder Door Hanger for Lost Teeth Includes Velvet Drawstring Bag Tooth Fairy Pillow Alternative (Pink)
LUDEONA$12.7628 rev
Tooth Fairy Pillow for Kids with Tooth Pocket Tugs The Tooth Pillow Comfort Plush for Loose Teeth Big Feelings & Bedtime Glow in The Dark Ages 3+
Tooth Fairy Flylight$15.1237 rev
Qunclay Tooth Fairy Kits Includes 3.9 x 5.9 Inch Cute Tooth Fairy Pillow Wooden Keepsake Box Container and 20 Warm Letters(Pink Girl Style)
Qunclay$21.9140 rev
20 Moments of Tooth Squishie Tooth Fairy Pillow with Pocket and Poem | Tooth Fairy Gifts for Boys and Girls | Tooth Holder Plushie Coy
20 Moments of Tooth$14.39176 rev
Trending
90-day click momentumTooth Fairy Pillow for Kids with Tooth Pocket Tugs The Tooth Pillow Comfort Plush for Loose Teeth Big Feelings & Bedtime Glow in The Dark Ages 3+
Tooth Fairy Flylight$15.124.9★
LUDEONA Tooth Fairy Crochet Plush with Detachable Tooth Pouch & Key Ring Mini Tooth Holder Door Hanger for Lost Teeth Includes Velvet Drawstring Bag Tooth Fairy Pillow Alternative (Pink)
LUDEONA$12.764.3★
Tooth Fairy Pillow with Shiny Wings Embroidered Tooth Fairy Doll with Pocket Crystal Velvet Tooth Fairy Souvenir Boy Girl Gift (White) (Second Edition)
Thootyriaf$15.104.6★
LUDEONA Tooth Fairy Crochet Plush with Tooth Pouch Door Hanger & Keychain Mini Tooth Holder Keepsake for Lost Teeth Includes Velvet Gift Bag Tooth Fairy Pillow Alternative (Blue)
LUDEONA$12.724.3★
SQIMZAR Tooth Fairy Pillow Tooth Fairy Plush Dolls for Girls with Pocket and Glittering Wings
SQIMZAR$15.944.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“seems well made”
“The size is compact”
“its a soft plush”
“Cute little toy for my nephew”
“easy to use”
“As advertised”
“Its a thoughtful little gift that feels both practical and meaningful”
“Cute design”
“They glow in the dark”
“Great value for your money”
What buyers complain about
“Really small”
“Cheaply made”
“Broke 1st time using it”
“fabric is not very sturdy”
“its still not the softest or fluffiest of tooth pillows”
“The materials are cheap”
“I didn't expect this for a pricey item”
“Legitimately does not look like the pictures at all”
“the item is not very well put together”
“It's too much of a hassle to return so I will add a string onto it myself”