toddler tub
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.51avg listing price — sweet spot $15–$100
Price range
Incredible$16.11–$76.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,233.79avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 110K searches
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
31 rising
Sellers
41
Top-5 brand share
52%
Open market
43%
- Ingenuity16%
- FunTankie14%
- Jollcma8%
- SHNUGGLE8%
- Stokke6%
- Bella's Friends Life5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3
FunTankie$25.034.3★246 rev
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Green
Ingenuity$31.574.4★1,141 rev
Collapsible Baby Bathtub Toddler Bathtub with a Drain Plug Folded for Storage Without Assembly Suitable for Newborns to Toddlers Portable Bathtub for Outdoor Travel Green
Jollcma$29.354.7★245 rev
Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
Bella's Friends Life$20.774.9★41 rev
Stokke Flexi Bath X-Large Baby Bathtub White Grey - 31.5 x 15.7 x 9.4 in - Best for Infants & Toddlers - Lightweight Foldable & Easy to Store - Convenient to Use at Home or Traveling
Stokke$69.774.6★2,124 rev
Newest
by launch date
WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y
WaveHaven$36.5320 rev
Luollabytel Collapsible Baby Bathtub for Shower Portable Bathtub for Newborn to Toddler Foldable Baby Bath Tub with Drain Plug Suitable for Travel Hotel Camping & Beach
Luollabytel$32.1618 rev
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
Ingenuity$33.721,141 rev
Wanchouse Collapsible Baby Bathtub for Newborn to Toddler Foldable Toddler Bathtub with Drain Plug Non-Slip Portable Infant Bath Tub for Travel Storage Outdoor Use Milky Pink
Wanchouse$22.2254 rev
MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.4248 rev
Trending
90-day click momentumMORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.424.8★
Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
Bella's Friends Life$20.774.9★
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
Ingenuity$33.724.4★
WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y
WaveHaven$36.534.9★
Luollabytel Collapsible Baby Bathtub for Shower Portable Bathtub for Newborn to Toddler Foldable Baby Bath Tub with Drain Plug Suitable for Travel Hotel Camping & Beach
Luollabytel$32.164.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I really love the size”
“Easy peasy”
“Nice and portable”
“saving space”
“Excellent quality”
“Easy to Clean”
“It's very sturdy”
“Durable material”
“Good value for price”
“Its made their bath time fun”
What buyers complain about
“LEAKS BADLY”
“Big”
“Not very durable”
“Is not stable”
“Chemical smell”
“the water just keeps seeping out”
“Not for Newborns - 6 mo”
“Low Quality for the Price”
“Hard to Dry”
“Waste of money”