toddler plates with lids
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.29avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Price range
Great$6.94–$38.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad5,668.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 91K searches
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
14
Top-5 brand share
90%
Open market
4%
- WeeSprout56%
- NUK9%
- Vicloon9%
- Elk and Friends9%
- KeaBabies8%
- PandaEar5%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WeeSprout Suction Plates with Lids for Babies & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack
WeeSprout$19.034.7★18,454 rev
WeeSprout Suction Plates with Lids for Babies & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack
WeeSprout$18.954.7★18,454 rev
KeaBabies Suction Plates with Lids for Baby - 3-Pack 100% Silicone Toddler Plates with Suction Divided BPA-Free Baby Led Weaning Essentials for Kids Dishwasher Microwave Safe Durable (Slate)
KeaBabies$18.394.6★366 rev
NUK for Nature Suction Plate and Lid Leak-Proof Lid Microwave Freezer & Top Rack Dishwasher Safe BPA & Latex-Free Pack of 1
NUK$6.944.4★670 rev
WeeSprout Suction Plates for Babies & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack
WeeSprout$18.204.7★18,454 rev
Newest
by launch date
PandaEar 3 Pack Stainless Steel Baby Suction Plates Divided Toddler Plate for Baby Led Weaning Supplies Non-Slip Toddler Baby Feeding Set Dishwasher Safe (Blue/Green/Brown With Lids)
PandaEar$17.911,206 rev
Elk and Friends Kids Stainless Steel Divided Plates with Silicone Suction Sleeves | Lids Included | Suitable for Babies/Toddlers | Dishwasher Safe | Stay Put Dinnerware | Snack Dishes | 4 Pack
Elk and Friends$33.30860 rev
WeeSprout Suction Plates for Babies With Lids & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack
WeeSprout$18.4518,454 rev
Elk and Friends Kids 7.8 Porcelain Divided Plates with Silicone Sleeves + Lids | Suitable for Babies/Kids/Toddlers | Microwave & Dishwasher Safe | Non Slip | Snack Dishes
Elk and Friends$38.7648 rev
greenandlife 9 Inch 4PCS Divided Plates with Lids Portion Control Plates for Kids Adults Dishwasher Microwave Safe Compartment Plate Unbreakable Lightweight Reusable Wheat Straw Plate Set INS
greenandlife$19.79217 rev
Trending
90-day click momentum
KeaBabies Suction Plates with Lids for Baby - 3-Pack 100% Silicone Toddler Plates with Suction Divided BPA-Free Baby Led Weaning Essentials for Kids Dishwasher Microwave Safe Durable (Amaze)
KeaBabies$18.504.6★
Elk and Friends Kids 7.8 Porcelain Divided Plates with Silicone Sleeves + Lids | Suitable for Babies/Kids/Toddlers | Microwave & Dishwasher Safe | Non Slip | Snack Dishes
Elk and Friends$38.764.7★
WeeSprout Suction Plates with Lids for Babies & Toddlers 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack (Matte Pink Purple Blush Pink)
WeeSprout$18.894.7★
PandaEar 3 Pack Stainless Steel Baby Suction Plates Divided Toddler Plate for Baby Led Weaning Supplies Non-Slip Toddler Baby Feeding Set Dishwasher Safe (Blue/Green/Brown With Lids)
PandaEar$17.914.5★
WeeSprout Suction Plates for Babies With Lids & Toddlers - 100% Silicone Dinnerware Stays Put Divided Design for Picky Eaters Microwave & Dishwasher Friendly 3 Pack
WeeSprout$18.454.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“They clean like a dream”
“Great Size”
“Color is accurate”
“Pretty durable”
“So convenient”
“Good and sturdy”
“-The stainless steel feels solid”
“Arrived as described”
“stick on there great”
What buyers complain about
“Does not stick”
“A little expensive”
“Too small”
“The silicone smelled burnt after”
“Lids hard to use”
“Sadly cheap quality for the price”
“they are very flimsy”
“no way to clean it off”
“while the silicone might be pretty thick”
“It doesn't seem right”