toddler forks
Worth a lookShows searches that convert (12.8% search→purchase), but strong incumbent ratings (4.8★) keeps it on the watch list.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Market size
Great$855K$855K/yr · 772K searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Bad4,465.27avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.64avg listing price — sweet spot $15–$100
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Price range
Bad$5.18–$16.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
30
Top-5 brand share
68%
Open market
24%
- Pimoys18%
- DRKIO16%
- NUK13%
- Eascrozn11%
- VITEVER9%
- Munchkin9%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NUK Kiddy Cutlery Forks Durable Stainless Steel BPA & Latex-Free 18+ Months Pack of 3
NUK$5.184.9★4,200 rev
Eascrozn Toddler Utensils 6 Pack kids Silverware Set with Silicone Handle 18/8 Stainless Steel Children Safe Forks and Spoons Dishwasher Safe
Eascrozn$7.664.8★3,254 rev
6 Pieces Toddler ForksKids Safe Utensils Set with Silicone Round Handle for Self Feeding18/8 Stainless Steel Baby ForksChildrens Silverware Set BPA Free Dishwasher Safe
VITEVER$8.824.8★365 rev
Pimoys 6-Pack Stainless Steel Toddler Forks Baby & Kids Utensils for Self-Feeding Plastic Handle Dishwasher Safe
Pimoys$6.164.8★515 rev
DRKIO 8 Pieces Toddler Forks Set - Baby Forks with Silicone Handle Children safe 18/8 Stainless Steel Toddler Utensils Set for Self Feeding Kids Silverware Anti-Choke Design Food Grade Dishwasher Safe
DRKIO$8.624.9★193 rev
Newest
by launch date
6 PCS Toddler Forks Set - Baby Forks with Silicone Handle Children Food Grade 18/8 Stainless Steel Toddler Utensils Set for Self Feeding Kids Silverware Set Safe Anti-Choke Design Dishwasher Safe
ITITT$9.4551 rev
12 Pieces Stainless Steel Toddler Forks Set Kids Forks - Food Grade Kids Silverware Set Children Safe Small Forks Mirror Polished Sturdy and Durable Dishwasher Safe
ITITT$8.71115 rev
DEHOV Toddler Eating Utensils Set Set Of 12 Food Grade Stainless Steel Silverware Sets For Kids Dishwasher Safe Children Small Metal Spoons And Forks Flatware Sets
Dehov$6.91858 rev
PandaEar 6 Pack Baby Forks for Self Feeding | Stainless Steel Tips & Silicone Handle Baby Utensils for Toddlers & Kids | BPA-Free Easy Grip Dishwasher Safe Feeding Forks for Baby Led Weaning
PandaEar$7.92148 rev
Pimoys 6-Pack Stainless Steel Toddler Forks Baby & Kids Utensils for Self-Feeding Plastic Handle Dishwasher Safe
Pimoys$6.16515 rev
Trending
90-day click momentumDEHOV Toddler Eating Utensils Set Set Of 12 Food Grade Stainless Steel Silverware Sets For Kids Dishwasher Safe Children Small Metal Spoons And Forks Flatware Sets
Dehov$6.914.8★
Eascrozn Toddler Spoons and Forks Set 6 Pack Kids Silverware with Silicone Handle BPA Free 18/8 Stainless Steel Children Safe Toddler Utensils Dishwasher Safe
Eascrozn$7.694.8★
Pimoys 6-Pack Stainless Steel Toddler Forks Baby & Kids Utensils for Self-Feeding Plastic Handle Dishwasher Safe
Pimoys$6.164.8★
Munchkin Raise Toddler Fork and Spoon Utensil Set Rest Keeps Tip Off Table BPA Free 6 Pack Purple
Munchkin$13.114.8★
Munchkin Raise Toddler Fork and Spoon Utensil Set Rest Keeps Tip Off Table BPA Free 4 Pack Pink/Purple
Munchkin$9.524.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love the size”
“The spoons are great quality”
“Easier to use”
“they still look brand new”
“Great value”
“Good grip and quality”
“Look just like the picture”
“They don't feel flimsy”
“Ease of cleaning”
“Easy to wash and dishwasher safe”
What buyers complain about
“smaller”
“They definitely are a lower quality than the exact same product ordered previously”
“They are not overly sharp”
“Short handles”
“flimsy”
“Flat spoons”
“Not very useful”
“its really skinny in there”
“Theres no way to clean it well enough”
“They are a hollow plastic”