toddler bathtub
Worth a lookShows a sweet-spot price point ($41.61 avg), but weak search conversion (2.0%) keeps it on the watch list.
Avg price
Incredible$41.61avg listing price — sweet spot $15–$100
Price range
Great$16.11–$100.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$531K$531K/yr · 635K searches
Review moat
Okay1,850.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 6% kills the launch gate
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
27 flat
Sellers
38
Top-5 brand share
65%
Open market
31%
- Stokke29%
- Ingenuity14%
- FunTankie10%
- Jollcma7%
- SHNUGGLE6%
- Frida4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stokke Flexi Bath X-Large Baby Bathtub White Grey - 31.5 x 15.7 x 9.4 in - Best for Infants & Toddlers - Lightweight Foldable & Easy to Store - Convenient to Use at Home or Traveling
Stokke$69.774.6★2,124 rev
Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3
FunTankie$25.034.3★246 rev
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Green
Ingenuity$31.574.4★1,141 rev
Collapsible Baby Bathtub Toddler Bathtub with a Drain Plug Folded for Storage Without Assembly Suitable for Newborns to Toddlers Portable Bathtub for Outdoor Travel Green
Jollcma$29.354.7★245 rev
Stokke Flexi Bath Bundle Sandy Beige - Foldable Baby Bathtub + Newborn Support - Durable & Easy to Store - Convenient to Use at Home or Traveling - Best for Newborns & Babies Up to 48 Months
Stokke$76.564.5★594 rev
Newest
by launch date
WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y
WaveHaven$36.5320 rev
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
Ingenuity$33.721,141 rev
Wanchouse Collapsible Baby Bathtub for Newborn to Toddler Foldable Toddler Bathtub with Drain Plug Non-Slip Portable Infant Bath Tub for Travel Storage Outdoor Use Milky Pink
Wanchouse$22.2254 rev
MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.4248 rev
Collapsible Baby Bathtub Portable Toddler Bathtub with Dual Drain Foldable Baby Bath Tub for Shower Without Assembly Small Water Play Pool for Travel & Home Age 1-5
KJYIOY$27.5839 rev
Trending
90-day click momentum
Baby Bathtub 5-Layer Anti-Tear Foldable Toddler Bath Tub with Padded Bottom Drain Plug Portable Collapsible Baby Bath for Travel Shower Sink Indoor & Outdoor 6 Months to 5 Years
COBOPANDA$29.804.4★
MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.424.8★
Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
Bella's Friends Life$20.774.9★
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
Ingenuity$33.724.4★
WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y
WaveHaven$36.534.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I really love the size”
“Easy peasy”
“Nice and portable”
“Excellent quality”
“Easy to Clean”
“saving space”
“the materials seem sturdy”
“Durable material”
“Best money ever spent”
“Its made their bath time fun”
What buyers complain about
“LEAKS BADLY”
“Big”
“Not very durable”
“Waste of money”
“Chemical smell”
“Slippery not good”
“Is not stable”
“Poor quality”
“Not good for newborns”
“the baby is not in a comfortable position”