teething tubes
Skip itPrices mostly outside the sweet spot ($6.51–$9.16) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Good$330K$330K/yr · 488K searches
Review moat
Okay2,846.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Avg price
Bad$7.47avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$6.51–$9.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
15
Top-5 brand share
97%
Open market
0%
- BEBECAN51%
- Nuby18%
- Hoaisun10%
- Fu Store10%
- Atsky8%
- MISSLILI3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bebecan Teething Sticks for Babies 36+ Months Super Soft Silicone Teething Aids Infant Oral Soothing Relief Back Molars Multicolor 6-Pack
BEBECAN$9.164.8★10,142 rev
Teething Straws Sticks for Babies 6-12 12-18 Months 8 Pack Teething Toys 3-6 Months Silicone Teethers for Babies Toddlers Nursing Biting Chewing Autism Chew Toys for Sensory Kids Teething Relief
Hoaisun$7.574.8★702 rev
Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Orange Blue and Green
Nuby$6.804.8★348 rev
Hollow Teething Tubes Toys for Babies Girls Boys 6 Pack Silicone Baby Teether Toy Tube for Infants with Nursing Biting Chewing Chew Straws for Toddlers 6-12 Months (Style A)
Atsky$6.514.7★3,167 rev
Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Purple Pink and Yellow
Nuby$6.814.8★348 rev
Newest
by launch date
Baby Teething Toys for Babies 0-36 Months Anti-Choking Design Teething Relief for Straws Sticks Chew Straw Sensory Toy for Infant Toddlers Silicone teether Tubes
MISSLILI$7.14255 rev
Nuby Tube Teether - (2-Pack) Baby Teething Toy - 3+ Months - Elephant and Giraffe
Nuby$7.50375 rev
Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Orange Blue and Green
Nuby$6.80348 rev
Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Purple Pink and Yellow
Nuby$6.81348 rev
Teething Straws Sticks for Babies 6-12 12-18 Months 8 Pack Teething Toys 3-6 Months Silicone Teethers for Babies Toddlers Nursing Biting Chewing Autism Chew Toys for Sensory Kids Teething Relief
Hoaisun$7.57702 rev
Trending
90-day click momentumNuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Orange Blue and Green
Nuby$6.804.8★
Baby Teething Toys for Babies 0-36 Months Anti-Choking Design Teething Relief for Straws Sticks Chew Straw Sensory Toy for Infant Toddlers Silicone teether Tubes
MISSLILI$7.144.8★
Nuby Tube Teether - (2-Pack) Baby Teething Toy - 3+ Months - Elephant and Giraffe
Nuby$7.504.8★
Hollow Teething Tubes Toys for Babies Girls Boys 6 Pack Silicone Baby Teether Toy Tube for Infants with Nursing Biting Chewing Chew Straws for Toddlers 6-12 Months (Style A)
Atsky$6.514.7★
Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Purple Pink and Yellow
Nuby$6.814.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I love that they included the cleaning brush with the toys”
“Good quality and easy to clean”
“Easy for baby to use”
“keep her entertained”
“Worth it”
“They are super durable”
“Perfect grip”
“The soft bristles are very soothing to him”
“Perfect for teething baby”
“Nice size”
What buyers complain about
“baby forcefully pulled it out of mouth”
“Not as soft as other iv tired feels plastic not so much silicon”
“The teethers are dirty etc”
“One of the parts at the end of the product broke off with only a very gentle pull”
“ends are too long”
“No quality control over the product”
“Chemical smell”
“Didnt work for me”
“wish there was more color variety to choose from”
“Received used”