teething tablets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 660K searches
Price range
Good$6.87–$31.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.87avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad5,675.46avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
49
Top-5 brand share
100%
Open market
0%
- Hyland's44%
- Dr. Talbot's33%
- Boiron9%
- Orajel7%
- Mommy's Bliss7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Talbots Chamomile Soothing Tablets Quick Dissolve 140 Count
Dr. Talbot's$6.934.6★11,965 rev
Hylands Baby Nighttime Oral Pain Relief Tablets - 125-Count Up to 62 Doses - Baby and Toddler Soothing Tablets with Chamomile for Discomfort Irritability & Swelling
Hyland's$7.314.7★13,993 rev
Hylands Baby Daytime Oral Pain Relief Tablets - 125-Count Up to 62 Doses - Baby and Toddler Soothing Tablets with Chamomile for Discomfort Irritability & Swelling
Hyland's$7.494.7★11,447 rev
Dr. Talbots Night Time Chamomile Soothing Tablets Naturally Inspired Quick Dissolve 140 Count
Dr. Talbot's$6.874.5★7,319 rev
Orajel Baby Cooling Tablets for Teething with Vitamin D 100 Quick Dissolve Tablets White
Orajel$7.054.7★1,206 rev
Newest
by launch date
Dr. Talbots Infant Mucus and Cold Relief with Cell Salts - 4 fl oz - Naturally Inspired Kids Cold Medicine - Grape Juice Flavor - Includes Syringe
Dr. Talbot's$9.22287 rev
Boiron Chamomilla 30C Homeopathic Medicine for Teething Relief Pain Irritability and Restlessness - 3 Count (240 Pellets)
Boiron$15.59298 rev
Hylands Baby Drops Day & Night Combo Pack - 1 oz 2-Count Organic Cherry Flavor - Daytime and Nighttime Oral Discomfort Drops for Teething Babies
Hyland's$12.00535 rev
Mommys Bliss Little Gums Soothing Oral Tablets Great for Teething Babies Benzocaine-Free & Sugar-Free 2 Months+ 1 Bottle (140 Tablets)
Mommy's Bliss$9.13583 rev
Hylands Oral Soothing Gel Combo Pack - .53 oz 2-Count Organic Cherry Flavor - Soothing Daytime and Nighttime Support for Teething & Oral Discomfort
Hyland's$11.891,074 rev
Trending
90-day click momentum
Hylands Baby Oral Pain Relief Tablets 125 Count Each (4)
Hyland's$31.644.8★
Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30 Count
Boiron$10.594.6★
Orajel Baby Cooling Tablets for Teething with Vitamin D 100 Quick Dissolve Tablets White
Orajel$7.054.7★
Hylands Oral Soothing Gel Combo Pack - .53 oz 2-Count Organic Cherry Flavor - Soothing Daytime and Nighttime Support for Teething & Oral Discomfort
Hyland's$11.894.6★
Boiron Chamomilla 30C Homeopathic Medicine for Teething Relief Pain Irritability and Restlessness - 3 Count (240 Pellets)
Boiron$15.594.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it does work”
“Convenient to Have on Hand”
“Great for Teething”
“this helps her sleep as well”
“Helps soothe teething and pain”
“Had a lot of good reviews which gave me high hopes”
“The best soothing tablet around”
“Great price”
“Tbh, I think loves the taste too, so putting one in his mouth is really easy”
“cold relief--both my kids”
What buyers complain about
“Not effective”
“Allergy to it”
“Funky smell”
“Sleep quality seems to remain unchanged”
“This didn't really relieve the pain for my granddaughter”
“Literally did not do anything to help with the teething idk how they can market it as that”
“there was never cough until she started using it now cough remain all it does is bring out the mucus rather than relieving it”
“Not the best”
“Bad taste”
“The amount of active ingredient in homeopathy is a joke”