teething oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Market size
Good$718K$718K/yr · 368K searches
Price range
Good$8.92–$26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,246.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
46
Top-5 brand share
100%
Open market
0%
- Earthley Wellness39%
- Punkin Butt28%
- Wellements26%
- Boiron4%
- Netrca2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Earthley Wellness Teeth Tamer Teething Relief for Babies & Kids Organic Herbal Formula 3 Month Supply (1.69 oz Glass 1 000 Drops)
Earthley Wellness$24.334.6★1,756 rev
Punkin Butt - Natural Herbal Teething Oil for Babies - Daily Use Soothing Relief Drops | Baby Infant Toddler Gum & Tooth Relief | Organic Chamomile Clove & Peppermint Infusion - 1oz with Dropper
Punkin Butt$10.604.5★8,740 rev
Wellements Organic Baby Tooth Oil | Soothing Massage Oil for Tiny Gums Helps Make Teething Happy Made with Safe and Effective Certified Organic Ingredients | 0.5 Fl Oz. 4 Months +
Wellements$8.924.6★5,201 rev
Wellements Organic Nighttime Baby Tooth Oil for 4 Months+ (0.5 Fl Oz) - Baby Teething Relief Oil* for Soothing & Massage for Tiny Gums* - Organic Blend of Essential Oils & Sleepy Time Herbs*
Wellements$8.974.6★5,201 rev
Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30 Count
Boiron$10.594.6★23,660 rev
Newest
by launch date
Earthly Teeth Tamer Teething Relief Support Gums Discomfort Calm Better Sleep Drooling Taste & Smell Good Natural Herbal Ingredients 2 oz
Netrca$20.638 rev
Punkin Butt Teething Oil for Babies Herbal Plant-Based Formula Infused with Chamomile Clove & Peppermint & Enhanced with Natural Homeopathics - Chamomilla Phytolacca & Rheum 1oz Bottle
Punkin Butt$16.468,740 rev
Wellements Organic Nighttime Baby Tooth Oil for 4 Months+ (0.5 Fl Oz) - Baby Teething Relief Oil* for Soothing & Massage for Tiny Gums* - Organic Blend of Essential Oils & Sleepy Time Herbs*
Wellements$8.975,201 rev
Earthley Wellness Teeth Tamer Teething Relief for Babies & Kids Organic Herbal Formula 3 Month Supply (1.69 oz Glass 1 000 Drops)
Earthley Wellness$24.331,756 rev
Punkin Butt - Natural Herbal Teething Oil for Babies - Daily Use Soothing Relief Drops | Baby Infant Toddler Gum & Tooth Relief | Organic Chamomile Clove & Peppermint Infusion - 1oz with Dropper
Punkin Butt$10.608,740 rev
Trending
90-day click momentumEarthly Teeth Tamer Teething Relief Support Gums Discomfort Calm Better Sleep Drooling Taste & Smell Good Natural Herbal Ingredients 2 oz
Netrca$20.634.2★
Wellements Organic Nighttime Baby Tooth Oil for 4 Months+ (0.5 Fl Oz) - Baby Teething Relief Oil* for Soothing & Massage for Tiny Gums* - Organic Blend of Essential Oils & Sleepy Time Herbs*
Wellements$8.974.6★
Punkin Butt Organic Lavender & Chamomile Teething Oil Roller for Babies | Also Great for Skin | Baby Infant Toddler Gum & Tooth Relief | Helps with Fussing & Sleep | Safe for Daily use | 3+ Months
Punkin Butt$11.004.2★
Punkin Butt - Natural Herbal Teething Oil for Babies - Daily Use Soothing Relief Drops | Baby Infant Toddler Gum & Tooth Relief | Organic Chamomile Clove & Peppermint Infusion - 1oz with Dropper
Punkin Butt$10.604.5★
Punkin Butt Baby Teething Oil (2 Oz) and Lavender Soothing Oil (10 ml) Bundle for Sore Gum Relief and to Promote Relaxation and Sleep | All Natural Organic Safe for Infants Chemical-Free
Punkin Butt$26.304.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it does work”
“Easy to use”
“Also, does not taste bad as being a parent decide to try the product before giving it to them”
“It helps soothe his mouth”
“this helps her sleep as well”
“These worked really well for my teething babies”
“My granddaughter and my grandson love it helps them calm down, relax teething pain”
“I love lavender scented things”
“Worth every penny”
“Had a lot of good reviews which gave me high hopes”
What buyers complain about
“Not effective”
“This smells bad”
“Allergic Reaction”
“It was a whole cycle of teething pain which led to him not sleeping which led to being fussy from pain”
“was in a lot of pain”
“tastes like water”
“it broke very soon after opening”
“it even contains alcohol”
“Cheaper on Earthley website”
“The teething oil seemed to have leaked from someone else's package onto mine”