teething mittens
Skip itPrices mostly outside the sweet spot ($7.08–$14.28) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay$247K$247K/yr · 430K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.48avg listing price — sweet spot $15–$100
Review moat
Bad4,591.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Price range
Bad$7.08–$14.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
22
Top-5 brand share
81%
Open market
14%
- ChooKaChoo31%
- Vicloon21%
- Momcozy14%
- Itzy Ritzy10%
- Eascrozn5%
- Nuby5%
- Open — no brand owns it (7 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ChooKaChoo 2 Pack Baby Teething Toy Silicone Teething Mitten for Babies Over 3 Months Anti Dropping Wrist Hand Teethers Baby Chew Toys for Sucking Needs BPA Free
ChooKaChoo$9.784.8★6,689 rev
2Pack Silicone Teething Mitt Soothing Infant Teething Mitten Pain Relief Prevent Scratches Glove Safe Silicone Teething Toys for 0-12 Months
Vicloon$7.864.4★3,212 rev
Itzy Ritzy Silicone Teething Mitt - Soothing Infant Teething Mitten with Adjustable Strap Crinkle Sound & Textured Silicone to Soothe Sore & Swollen Gums - For Ages 3 Months & Up (Cactus)
Itzy Ritzy$9.024.3★16,188 rev
Momcozy Baby Teether Toys | Baby Teething Toys | Baby Teething Relief | Food Grade Silicone Teether Baby Toys | Baby Teether 0-6 Months | Teething Toy 6-12 Months | Baby Essential | Yellow
Momcozy$8.594.8★1,797 rev
ChooKaChoo 2 Pack Baby Teething Toy Silicone Teething Mitten for Babies Over 3 Months Anti Dropping Wrist Hand Teethers Baby Chew Toys for Sucking Needs BPA Free
ChooKaChoo$9.784.8★6,689 rev
Newest
by launch date
Momcozy Baby Teething Toys Food Grade Silicone Baby TeetherTeething Mitten for Babies 06 MonthsTeethers for Babies 612 MonthsAnti Drop Wrist Teether with Multiple Chew Points Pink
Momcozy$9.5260 rev
Momcozy Baby Teething Toys Food Grade Silicone Baby TeetherTeething Mitten for Babies 06 MonthsTeethers for Babies 612 MonthsAnti Drop Wrist Teether with Multiple Chew Points Grass Green
Momcozy$8.5060 rev
Momcozy Baby Teething Toys Food Grade Silicone Baby TeetherTeething Mitten for Babies 06 MonthsTeethers for Babies 612 MonthsAnti Drop Wrist Teether with Multiple Chew Points Mint Green
Momcozy$8.7360 rev
ChooKaChoo 2 Pack Baby Teething Toy for Over 3 Months Food Grade Silicone Teething Mitten Anti Dropping Wrist Hand Teethers Baby Chew Toys for Sucking Needs BPA Free (MooMoo Cow)
ChooKaChoo$9.92376 rev
Itzy Ritzy Silicone Teething Mitt - Soothing Infant Teething Mitten with Adjustable Strap Crinkle Sound & Textured Silicone to Soothe Sore & Swollen Gums - for Ages 3 Months & Up (Bow)
Itzy Ritzy$8.7416,188 rev
Trending
90-day click momentumMomcozy Baby Teething Toys Food Grade Silicone Baby TeetherTeething Mitten for Babies 06 MonthsTeethers for Babies 612 MonthsAnti Drop Wrist Teether with Multiple Chew Points Mint Green
Momcozy$8.734.7★
Momcozy Baby Teething Toys Food Grade Silicone Baby TeetherTeething Mitten for Babies 06 MonthsTeethers for Babies 612 MonthsAnti Drop Wrist Teether with Multiple Chew Points Grass Green
Momcozy$8.504.7★
Momcozy Baby Teething Toys Food Grade Silicone Baby TeetherTeething Mitten for Babies 06 MonthsTeethers for Babies 612 MonthsAnti Drop Wrist Teether with Multiple Chew Points Pink
Momcozy$9.524.7★
Itzy Ritzy Silicone Teething Mitt - Soothing Infant Teething Mitten with Adjustable Strap Crinkle Sound & Textured Silicone to Soothe Sore & Swollen Gums - for Ages 3 Months & Up (Bow)
Itzy Ritzy$8.744.3★
ChooKaChoo 2 Pack Baby Teething Toy for Over 3 Months Food Grade Silicone Teething Mitten Anti Dropping Wrist Hand Teethers Baby Chew Toys for Sucking Needs BPA Free (MooMoo Cow)
ChooKaChoo$9.924.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good toy”
“Amazing quality”
“Easy to use”
“easy to grip”
“Easy to Clean”
“The material is soft”
“But the material is very durable”
“Nice size”
“Worth it”
“The design is super cute”
What buyers complain about
“Too big”
“Didnt keep on”
“CHOKING HAZARD”
“comes off easy”
“Too hard”
“Chemical Scent”
“Its not convenient for my baby”
“And the product was breaking down”
“We didnt ever let her sleep with it because she was able to put herself down without”
“very flimsy”