teething gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Market size
Good$716K$716K/yr · 527K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.20avg listing price — sweet spot $15–$100
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Review moat
Bad9,158.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.03–$11.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
72
Top-5 brand share
100%
Open market
0%
- Orajel61%
- Mommy's Bliss20%
- Dr. Talbot's7%
- Boiron6%
- Hyland's5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orajel Baby Daytime & Nighttime Cooling Gels for Teething Drug - Free #1 Pediatrician Recommended Brand for Teething* Two 0.18oz Tubes
Orajel$6.064.7★28,849 rev
Mommys Bliss Organic Little Gums Soothing Massage Gel Day and Night Combo Great for Teething Babies Age 2 Months+ Sugar Free Mild & Sweet Flavor 2 - 0.53 Oz Tubes (Pack of 1)
Mommy's Bliss$11.834.6★7,852 rev
Orajel Baby Daytime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .33oz Tube
Orajel$7.724.7★2,028 rev
Orajel Baby Nighttime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .18oz Tube
Orajel$7.464.7★2,960 rev
Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30 Count
Boiron$10.594.6★23,660 rev
Newest
by launch date
Dr. Talbots Daytime & Night Time Baby Tooth Gel for Sore Gums - 0.53 oz Combo Pack Tubes of Teething Gel - Ages 3-24 Months - Naturally Inspired Ingredients to Soothe Sore Gums for Babies
Dr. Talbot's$6.2199 rev
Hylands Oral Soothing Gel Combo Pack - .53 oz 2-Count Organic Cherry Flavor - Soothing Daytime and Nighttime Support for Teething & Oral Discomfort
Hyland's$11.891,074 rev
Orajel Baby Cooling Tablets for Teething with Vitamin D 100 Quick Dissolve Tablets White
Orajel$7.051,206 rev
Mommys Bliss Organic Little Gums Soothing Massage Gel Day and Night Combo Great for Teething Babies Age 2 Months+ Sugar Free Mild & Sweet Flavor 2 - 0.53 Oz Tubes (Pack of 1)
Mommy's Bliss$11.837,852 rev
Orajel Baby Daytime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .33oz Tube
Orajel$7.722,028 rev
Trending
90-day click momentumDr. Talbots Daytime & Night Time Baby Tooth Gel for Sore Gums - 0.53 oz Combo Pack Tubes of Teething Gel - Ages 3-24 Months - Naturally Inspired Ingredients to Soothe Sore Gums for Babies
Dr. Talbot's$6.214.7★
Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30 Count
Boiron$10.594.6★
Orajel Baby Cooling Tablets for Teething with Vitamin D 100 Quick Dissolve Tablets White
Orajel$7.054.7★
Orajel Baby Daytime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .33oz Tube
Orajel$7.724.7★
Mommys Bliss Organic Little Gums Soothing Massage Gel Day and Night Combo Great for Teething Babies Age 2 Months+ Sugar Free Mild & Sweet Flavor 2 - 0.53 Oz Tubes (Pack of 1)
Mommy's Bliss$11.834.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it does work”
“Helped my baby when teething”
“extremely convenient to have with you at all times”
“Great for babys gums”
“fall asleep during bedtime”
“it really soothes him”
“Had a lot of good reviews which gave me high hopes”
“Worth the purchase”
“very clean ingredients”
“it tastes good”
What buyers complain about
“Not Really Effective”
“its too small”
“This didn't really relieve the pain for my granddaughter”
“A complete waste of money”
“Literally did not do anything to help with the teething idk how they can market it as that”
“It doesnt last the longest”
“its hard to put on though because my son just kept wanting to suck or bite my finger lol”
“It was a whole cycle of teething pain which led to him not sleeping which led to being fussy from pain”
“Not a good brand”
“it make my baby sick”