teddy bear blanket
Skip itSoft demand (-30.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Price range
Great$9.03–$47.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Good2.6%return rate — above 6% kills the launch gate
Review moat
Okay2,149.02avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 164K searches
Growth
Bad-30.1%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
42
Top-5 brand share
57%
Open market
40%
- LifeTree21%
- Little Jump20%
- SmoothNovelty6%
- HomeyHues5%
- KeaBabies4%
- Ali+Oli4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LifeTree Muslin Swaddle Blankets Baby Swaddling Wrap Nursery Blanket Unisex Soft 70% Viscose from Bamboo and 30% Cotton Large 47 x 47 inches Bear & Checkered Swaddle Blanket
LifeTree$25.834.9★872 rev
Little Jump 2 Layers Muslin Cotton Baby Blankets - Teddy Bear Toddler Quilt Crib Blanket - 47x 47Gender Neutral Crib Blanket for Baby Boys and Girls (Teddy Bears)
Little Jump$21.974.9★268 rev
Little Jump Baby Blankets Minky Blankets for Unisex Boys Girls Soft Fluffy Crib Blankets with Muslin Cotton Front and Dotted Fleece Backing Teddy Bear Receiving Blanket for Newborn Infants
Little Jump$16.134.8★165 rev
SmoothNovelty Brown Bear Blanket Fuzzythrow Blanket Cute Cozy Lightweight Throw for Bed Sofa Couch Chair Soft Home Decorations for Nursery Crib Girls 30 x 40 Inch
SmoothNovelty$19.084.6★64 rev
Baby Blanket 40x40 Inches Muslin Cotton and Minky Dotted Double Layer Soft Receiving Blanket for Newborn Toddler Brown Bear
HomeyHues$15.954.7★162 rev
Newest
by launch date
CIVARUA KIDS Bear Minky Baby Blanket Ultra Soft Cozy Nursery Blanket for Unisex Boys Girls Fluffy Toddler Infant Newborn Warm Nursery Bed Blankets for Crib Stroller or Carseat 3040 Beige
CIVARUA KIDS$13.361,105 rev
BOPRIO Baby Blankets for Unisex Boys Girls Super Soft Nursery Minky Blankets with Baby Bear Design and Dotted Fleece Backing Printed Bed Throws Newborn
BOPRIO$14.28308 rev
Organic Baby Blanket Flounce Edge Large 50x43 Teddy Bear 100% Muslin Cotton Soft Breathable Toddler Quilt Crib Blankets Gender Neutral for Baby Boys and Girls Bassinet Bed Stroller & Snuggling
Knirose$22.46532 rev
Baby Swaddle 0-2 Months Cotton Arm-In Zipper Sleep Sack Wearable Blankets Wrap for Newborn Infant Girls Boys (Bear Star Moon Pack of 2)
SANDJEST$25.59148 rev
Sushing Cartoon Fleece Throw Blanket Cute Animal Characters Plush Home Decor Soft Lightweight Gift for Adults Kids Machine Washable 55in x 70in Autumn Bears
Sushing$19.7233 rev
Trending
90-day click momentumBOPRIO Baby Blankets for Unisex Boys Girls Super Soft Nursery Minky Blankets with Baby Bear Design and Dotted Fleece Backing Printed Bed Throws Newborn
BOPRIO$14.284.8★
Waitu Bear Wearable Blanket Hoodie Funny Halloween Costumes Birthday Gifts for Women Men Boys Girls Bear Hooded Blanket Flannel Zipper Hoodie Blanket Cute Gifts for Boyfriend (Adult Brown)
Waitu$28.854.7★
KeaBabies 3-Pack Organic Swaddles for Newborns Girls Boys with Hats - Soft Cotton Baby Sleep Sacks 0-3 Months Breathable Baby Hats and Swaddles 0-3 Months Newborn Essentials Must Haves (Nordic)
KeaBabies$26.494.6★
KeaBabies 3-Pack Organic Baby Swaddles for Newborns Infant (Bunnies 0-3M)
KeaBabies$23.744.5★
KeaBabies 3-Pack Organic Baby Swaddles for Newborns (Bumble Bear 0-3M)
KeaBabies$25.224.5★
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -30.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“Amazing quality”
“Its adorable and the perfect size”
“As advertised”
“Its very convenient”
“My baby sleeps so good in this + they are super easy to put on in the middle of the night”
“The print was so cute”
“perfect thickness”
“Easy to use”
“Good weight for fall/winter in the south”
What buyers complain about
“Size up”
“Not as thick as appeared online”
“Materials junk”
“Smells weird”
“feels very cheap”
“It avoids stating this in the product description”
“Colors darker”
“Weird texture and has to be drip dried or low heat”
“its just not as soft as some other muslin blankets”
“a little thin”