swaddles 6-12 months
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.46avg listing price — sweet spot $15–$100
Price range
Incredible$17.22–$53.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Returns
Okay5.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,501.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$55K$55K/yr · 150K searches
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
34
Top-5 brand share
60%
Open market
34%
- BSTOPPT16%
- LILBESTIE13%
- HALO12%
- ZIGJOY12%
- SwaddleDesigns7%
- FIEMOL6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 70 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZIGJOY Sleep Sack Swaddle 1.0 Tog Baby Wearable Blanket 100% Cotton Baby Swaddle Blanket for Newborns 6-12 Months Space&Blue
ZIGJOY$28.744.5★726 rev
BSTOPPT Newborn Sleep Sack Baby Swaddle 3-6 Months 3-Way Adjustable Wearable Blanket 100% Rayon Cotton Swaddling sleeping bagTOG 0.5Clouds&Starry Sky
BSTOPPT$24.064.4★1,828 rev
BSTOPPT Newborn Sleep Sack Baby Swaddle 6-12 Months 3-Way Adjustable Wearable Blanket 100% Rayon Cotton Swaddling sleeping bagTOG 0.5Clouds&Starry Sky
BSTOPPT$26.534.4★1,828 rev
FIEMOL Baby Swaddle Sleep Sack 3-6 Months Cotton Swaddles for Newborns Boys Girls 2-Way Zipper Transitional Infant Wearable Swaddling Blanket with Quiet Closure 0.5 TOG 2 Pack Soft Green Dinosaur
FIEMOL$27.984.3★79 rev
LILBESTIE Baby Swaddle Sleep Sack 1.0 Tog New-Parent-Friendly Swaddle for Newborns & infant 6-12 Months Baby Wearable Blanket Reduce Startle Reflex Newborn Boys Girls Registry Essentials
LILBESTIE$17.224.5★451 rev
Newest
by launch dateFIEMOL Baby Swaddle Sleep Sack 3-6 Months Cotton Swaddles for Newborns Boys Girls 2-Way Zipper Transitional Infant Wearable Swaddling Blanket with Quiet Closure 0.5 TOG 2 Pack Soft Green Dinosaur
FIEMOL$27.9879 rev
FIEMOL Baby Swaddle Sleep Sack 3-6 Months Cotton Swaddles for Newborns Girls 2-Way Zipper Transitional Infant Wearable Swaddling Blanket with Quiet Closure 0.5 TOG 2 Pack Soft Pink Rainbow
FIEMOL$27.0779 rev
GUNTAIL Newborn Sleep Sack Baby Swaddle 3-Way Adjustable Wearable Blanket 100% Rayon Cotton Swaddling sleeping bag 3-6 Months
GUNTAIL$24.37515 rev
HALO 100% Cotton Sleepsack Swaddle 3-Way Adjustable Wearable Blanket TOG 1.5 Sage Small 3-6 Months
HALO$34.5424,792 rev
HALO Sleepsack Swaddle 3-Way Adjustable Swaddle Blanket TOG 3.0 Velboa Fawn Grey Plush Dots Small 3-6 Months
HALO$34.206,521 rev
Trending
90-day click momentumFIEMOL Baby Swaddle Sleep Sack 3-6 Months Cotton Swaddles for Newborns Boys Girls 2-Way Zipper Transitional Infant Wearable Swaddling Blanket with Quiet Closure 0.5 TOG 2 Pack Soft Green Dinosaur
FIEMOL$27.984.3★
FIEMOL Baby Swaddle Sleep Sack 3-6 Months Cotton Swaddles for Newborns Girls 2-Way Zipper Transitional Infant Wearable Swaddling Blanket with Quiet Closure 0.5 TOG 2 Pack Soft Pink Rainbow
FIEMOL$27.074.3★
SwaddleDesigns Transitional Swaddle Sack Arms Up Half-Length Sleeves & Mitten Cuffs Swaddle for Newborn Transition to Baby Sleep Sack Wearable Blanket Small 0-3 month 6-14 lb Tiny Hedgehogs
SwaddleDesigns$19.494.6★
ZIGJOY Baby Swaddle Sleep Sack 1.0 TOG Sleep Sack Swaddles for Newborns & infant 6-12 Months 100% Cotton Baby Wearable Blanket for Newborn Registry Essentials Green&Rabbit Flower
ZIGJOY$29.714.5★
LILBESTIE Baby Swaddle Sleep Sack 1.0 Tog New-Parent-Friendly Swaddle for Newborns & infant 6-12 Months Baby Wearable Blanket Reduce Startle Reflex Newborn Boys Girls Registry Essentials
LILBESTIE$19.504.5★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -4.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“She sleeps well in this”
“Its soft”
“Amazing quality”
“Its very convenient”
“Sizing seems accurate”
“Great price”
“Easy peasy”
“Lightweight”
“the zipper is of great quality”
“Breathable”
What buyers complain about
“Way too big”
“Velcro is annoying”
“hasn't woke up AT ALL”
“Cheap material”
“Fabric stretches”
“very disappointed in the quality control”
“Loose for thin babies”
“broken after 2 months”
“Cheap zipper”
“Fell apart after washing”