straw sippy cup
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-19.2% this quarter) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.72avg listing price — sweet spot $15–$100
Price range
Okay$4.99–$23.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$200K$200K/yr · 417K searches
Review moat
Bad6,930.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
42
Top-5 brand share
80%
Open market
16%
- Dr. Brown's23%
- Tommee Tippee18%
- Nuby16%
- NUK16%
- The First Years7%
- Zak Designs4%
- Open — no brand owns it (10 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 61 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up
NUK$14.094.6★1,775 rev
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack
Dr. Brown's$5.524.4★14,879 rev
Nuby No-Spill Sippy Cup with Flex Straw - (3-Pack) 10-Ounce Bottles - Sippy Cups for Toddlers 12+ Months - Neutral Color Training Cups for Toddlers
Nuby$7.874.4★28,922 rev
Tommee Tippee Starter Weighted Straw Baby & Toddler 8oz Sippy Cup for 6 Months+ with Silicone Weighted Straw and Easy-Hold Handles BPA Free Pink & Purple Pack of 2
Tommee Tippee$10.874.2★922 rev
The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up
The First Years$12.444.6★3,463 rev
Newest
by launch date
Infantino My 1st Tumbler 9 Oz Silicone Sippy Cup Sunset Kiss
Infantino$9.177,479 rev
Nuby Thirsty Kids Flip-It Bolt Toddler Cup with Push-Button Locking Flip-Top and Silicone Spout - 12 oz - Easy-Grip and Spill-Resistant - 18+ Months - Space
Nuby$8.15287 rev
Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Pink and Purple Pack of 2
Tommee Tippee$12.46392 rev
Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Mint and Beige Pack of 2
Tommee Tippee$12.409,413 rev
NUK Perfect Match Learner Straw Cup 8 oz 2 pack Soft Straw Easy-Grip Handles BPA Free Spill Proof Transition Sippy Cup
NUK$16.15159 rev
Trending
90-day click momentumInfantino My 1st Tumbler 9 Oz Silicone Sippy Cup Sunset Kiss
Infantino$9.174.5★
The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up
The First Years$12.134.6★
Zak Designs Disney Minnie Mouse Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Minnie Mouse)
Zak Designs$17.664.6★
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+
Dr. Brown's$9.474.5★
Nuby Thirsty Kids Flip-It Bolt Toddler Cup with Push-Button Locking Flip-Top and Silicone Spout - 12 oz - Easy-Grip and Spill-Resistant - 18+ Months - Space
Nuby$8.154.5★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -19.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Does not leak”
“Cleaning is easy”
“easy to do”
“Great quality bottles”
“Cute and durable”
“Good price”
“The size is also convenient”
“feels safe for regular feeding use”
“Colors are accurate”
“The Bluey design is adorable”
What buyers complain about
“Leaks a little”
“Hard to clean”
“hard to hold”
“then it does not work as intended”
“Decreased quality”
“not very durable”
“No water comes out”
“I bought others that were more expensive”
“Hard to wash”
“Straw too short”