stair lights indoor
Skip itSoft demand (-24.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.08avg listing price — sweet spot $15–$100
Market size
Good$651K$651K/yr · 1.2M searches
Returns
Good2.7%return rate — above 6% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$9.84–$243.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,074.68avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
19
Top-5 brand share
81%
Open market
16%
- Guankai36%
- WILLED25%
- EZVALO12%
- GOODEA5%
- KOMIGAN3%
- Lazukes3%
- Open — no brand owns it (8 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Guankai 8 Pack Motion Sensor Stair Light for Indoor Battery Operated Closet Lights Wireless Stick on Anywhere Hallway Lamp Portable Led Night Lamps for Bedroom Under Cabinet Kitchen
Guankai$19.544.2★2,327 rev
WILLED Stair Lights Indoor Warm White Rechargeable Night Light Wireless Motion Sensor Night Light Battery Stick On Lights for Stairway Hallway Kitchen Closet Cabinet Bedroom Kids Room(4-Pack)
WILLED$22.124.6★4,011 rev
EZVALO 6 Pack Motion Sensor Night Lights Sync LED Stair Lights Indoor 1500mAh Rechargeable Magnetic & Dimmable 3000K Soft White Portable Nightlight for Hallway Stairs Bathroom Bedroom
EZVALO$31.574.7★416 rev
Guankai 8 Pack Rechargeable Motion Sensor Stair Light for Indoor RGBW Battery Operated Closet Lights Stick On Night Lamp Motion Activated Magnetic Lighting Lamps for Step Cabinet Hallway Bathroom
Guankai$25.384.5★430 rev
WILLED Rechargeable Motion Sensor Stair Lights Indoor Warm White Magnetic Stick-on Battery Powered Night Lights for Stairway Hallway Bedroom Closet 6 Pack
WILLED$25.944.8★110 rev
Newest
by launch dateWILLED Rechargeable Motion Sensor Stair Lights Indoor Warm White Magnetic Stick-on Battery Powered Night Lights for Stairway Hallway Bedroom Closet 6 Pack
WILLED$25.94110 rev
sooogd 6 Pack Rechargeable Motion Sensor Stair Lights Indoor Automatic Activated LED Night Light Wireless Battery Powered Portable Hallway Step Toilet Closet Lamp for Bedroom Kitchen
sooogd$20.7646 rev
GOODEA Rechargeable Motion Sensor Night Lights for Stairs Magnetic Stair Lights Indoor Warm Dimmable Night Light for Hallway Bathroom Bedroom Closet(4 Pack)
GOODEA$16.85190 rev
6 Pack Rechargeable Motion Sensor Stair Lights Indoor Hallway Wall Light Magnetic Wireless Peel and Stick On Closet Light Battery Operated LED Night Lights for Step Bedroom Cabinet Toilet Bathroom
Lazukes$21.5346 rev
EZVALO 4 Pack Motion Sensor Night Lights Indoor Rechargeable 1500mAh LED Stair Lights with Magnetic & Dimmable Auto On/Off 3000K Soft White Adhesive No Drill for Stairs Hallway Bathroom Closet
EZVALO$20.49121 rev
Trending
90-day click momentumsooogd 6 Pack Rechargeable Motion Sensor Stair Lights Indoor Automatic Activated LED Night Light Wireless Battery Powered Portable Hallway Step Toilet Closet Lamp for Bedroom Kitchen
sooogd$20.764.6★
WILLED Rechargeable Motion Sensor Stair Lights Indoor Warm White Magnetic Stick-on Battery Powered Night Lights for Stairway Hallway Bedroom Closet 6 Pack
WILLED$25.944.8★
6 Pack Rechargeable Motion Sensor Stair Lights Indoor Hallway Wall Light Magnetic Wireless Peel and Stick On Closet Light Battery Operated LED Night Lights for Step Bedroom Cabinet Toilet Bathroom
Lazukes$21.534.2★
EZVALO 6 Pack Motion Sensor Night Lights with Charging Station Sync LED Stair Lights Indoor 1500mAh Rechargeable Magnetic & Dimmable 3000K Soft White Portable Nightlight for Hallway Stairs
EZVALO$40.694.7★
GOODEA Rechargeable Motion Sensor Night Lights for Stairs Magnetic Stair Lights Indoor Warm Dimmable Night Light for Hallway Bathroom Bedroom Closet(4 Pack)
GOODEA$16.854.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright LED”
“Charge lasts”
“Excellent product”
“Easy to mount”
“Motion detection works well”
“Good for the price”
“AMAZING BATTERY LIFE”
“Easy to to apply”
“As Advertised”
“The lighting works well”
What buyers complain about
“Does not hold a charge”
“Low Battery life”
“Not made to last”
“not bright enough”
“Don't work as stated”
“Lights are smaller than anticipated”
“Inconsistent quality”
“I very disappointed in the magnets”
“which gets expensive”
“magnet adhesive DOES NOT stick”