splat mat
Worth a lookShows sweet-spot pricing room ($8.17–$55.21), but soft demand (-3.4% this quarter) keeps it on the watch list.
Price range
Great$8.17–$55.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$405K$405K/yr · 638K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 6% kills the launch gate
Review moat
Okay2,438.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
21
Top-5 brand share
69%
Open market
26%
- Blissful Diary38%
- Basumee9%
- mushie8%
- S&T INC.7%
- Moonsea6%
- Biloban5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green
Blissful Diary$15.674.6★4,010 rev
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Boho Rainbow
Blissful Diary$13.744.6★4,010 rev
mushie Baby Splat Mat 42.5x42.5 Inch (Fog) | Water Resistant for Under High Chair and Infant Play
mushie$24.444.1★404 rev
Splat Mat for Under High Chair Mat 42x46 Inch Mealtime Baby Splat Mat for Art/Crafts/Playtime Waterproof Splash Mat Machine Washable Portable Picnic Floor Mat Baby Feeding Table Cloth
Moonsea$8.734.6★2,494 rev
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Retro Rainbow
Blissful Diary$13.824.6★4,010 rev
Newest
by launch date
Unicorn Castle Splat Mat for Under High Chair Waterproof Baby Play Splat Mat for Art Crafts Non Slip High Chair Food Catcher Floor Mat for Baby Green Floral
Unicorn Castle$10.0659 rev
Tiny Twinkle Splat Mat for Under High Chair or Table | 44 x 44 Waterproof & Mess-Proof High Chair Mat for Baby Machine Washable for Mealtime or Art(Beige Checkers)
Tiny Twinkle$19.09339 rev
BeBeJoJo Splat Mat for Under High Chair 42 x 42 Inch Waterproof Baby Splash Mat with Non Slip Bottom Reusable Portable Highchair Mat for Floor Food Catcher for High Chair Yellow Pink Floral
BeBeJoJo$9.8970 rev
CoolaPeach Baby Splat Mat for Under High Chair 51 x 51 Inch
CoolaPeach$14.44168 rev
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green
Blissful Diary$15.674,010 rev
Trending
90-day click momentum
Catchy - The Food and Mess Catcher for the Stokke Tripp Trapp - Catchy Food Catching Accessory for Highchairs - Baby & Toddler Food Mat - High Chair Food Catcher - High Chair Accessories
Catchy$55.214.3★
Unicorn Castle Splat Mat for Under High Chair Waterproof Baby Play Splat Mat for Art Crafts Non Slip High Chair Food Catcher Floor Mat for Baby Green Floral
Unicorn Castle$10.064.5★
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green
Blissful Diary$15.674.6★
S&T INC. Splat Mat for Under High Chair Water Resistant Floor Mat 42 Inches by 42 Inches Grey Scatter
S&T INC.$8.284.4★
Tiny Twinkle Splat Mat for Under High Chair or Table | 44 x 44 Waterproof & Mess-Proof High Chair Mat for Baby Machine Washable for Mealtime or Art(Beige Checkers)
Tiny Twinkle$19.094.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It cleans easily”
“Great quality and cute colors”
“Well worth it”
“The size is perfect for our toddler”
“The material feels durable”
“Easy to wash”
“it absolutely does what it advertises”
“it comes in handy”
“Great Waterproof Protection”
“beautiful nice color”
What buyers complain about
“very thin material”
“Does not clean”
“Not slip resistant”
“Not true to size”
“Cheap”
“I cant speak on the waterproof part”
“The material is cheap”
“need stronger adhesion to wooden floors”
“It doesnt stay put well”
“Not worth it”