spidey and his amazing friends blanket
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.19avg listing price — sweet spot $15–$100
Price range
Incredible$17.58–$34.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,631.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 72K searches
Growth
Bad-26.9%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
13
Top-5 brand share
97%
Open market
2%
- Jay Franco57%
- Sunny Side Up19%
- Disney12%
- GVIOOEI5%
- NoJo3%
- Zak Designs1%
- Open — no brand owns it (2 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket
Jay Franco$19.013.9★121 rev
Sunny Side Up Marvel Spidey & His Amazing Friends Plush Travel Throw Blanket - Measures 40 x 50 Inches - Super Soft & Cozy Travel Accessories Features Miles Morales & Ghost Spider Gwen
Sunny Side Up$21.234.8★1,461 rev
Marvel Spidey and His Amazing Friends Blue Red and White Spidey Team Super Soft Toddler Blanket
Disney$19.544.8★312 rev
Spidey & His Amazing Friends Plush Throw Blanket - Measures 50 x 60 Inches - Kids Super Soft Fleece Bedding Features Ghost Spider Gwen & Miles Morales
Jay Franco$30.204.8★742 rev
Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Multi - Spidey & Friends
Jay Franco$26.054.8★12,451 rev
Newest
by launch date
Bioworld Spidey & His Amazing Friends Plush Spidey & 10 Backpack
Bioworld$32.8312 rev
Spider Blanket Cartoon Printing Cute Throw Blanket 50x60 Inches Soft Cozy Flannel Fleece Blanket for Bed Couch Sofa Travel
GVIOOEI$26.0318 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket
Jay Franco$19.01121 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 46x60 - Throw Blanket
Jay Franco$22.94121 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & Friends 46x60 - Throw Blanket
Jay Franco$24.171,367 rev
Trending
90-day click momentumBioworld Spidey & His Amazing Friends Plush Spidey & 10 Backpack
Bioworld$32.834.9★
Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spiderman
Jay Franco$22.604.8★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Spidey & His Amazing Friends 40x50 - Travel Blanket
Jay Franco$19.013.9★
Sunny Side Up Marvel Spidey & His Amazing Friends Plush Travel Throw Blanket - Measures 40 x 50 Inches - Super Soft & Cozy Travel Accessories Features Miles Morales & Ghost Spider Gwen
Sunny Side Up$21.234.8★
Spider Blanket Cartoon Printing Cute Throw Blanket 50x60 Inches Soft Cozy Flannel Fleece Blanket for Bed Couch Sofa Travel
GVIOOEI$26.034.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely soft”
“the price was great”
“very comfortable”
“No spill”
“Perfect size”
“Great quality, very comfortable, and easy to set up/put away”
“A nice gift”
“he loves the Spider-Man design”
“Its thick and keeps us both warm”
“Item is as advertized”
What buyers complain about
“A little thin”
“Not totally leak proof”
“It's pretty small”
“Not the best”
“The nap mat arrived with a black stains ALL OVER the back the back of it”
“Cheap Material”
“Linty”
“not functional as a backpack”
“For the price I don't think it's worth it”
“I worry about the longevity because of its thinness”