small baskets for gifts
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-19.9% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great350.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.44avg listing price — sweet spot $15–$100
Price range
Good$6.75–$38.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$161K$161K/yr · 839K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
26 flat
Sellers
29
Top-5 brand share
48%
Open market
47%
- CHICVITA16%
- Zopeal10%
- LATOGHIVE9%
- Geelin7%
- INough6%
- MYFLOCY5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CHICVITA Small Storage Basket for Gifts Gift Baskets Empty Baby Basket for Toys Towels Decorative Woven Rope Baskets for Living Room Red 13x 10x 5
CHICVITA$16.104.6★757 rev
Zopeal 4 Pcs Christmas Woven Basket with Gift Bag Ribbon Empty Basket Deer Storage Bin Holiday Decorative for Xmas Gifts 12 x 8 x 5 Inch
Zopeal$38.573.8★7 rev
LATOGHIVE Rectangular Christmas Basket Waterproof Storage Bin for Bedroom Collapsible Bin Books Box Basket Room Decor(Red Christmas)
LATOGHIVE$6.754.7★37 rev
Geelin 3 Pcs Large Christmas Baskets 15 x 11 x 9.5 Inch Empty Xmas Storage Bin with Handles Collapsible Waterproof Extra Big Foldable Gift Basket for Office Home Bedroom Cloth Toy Gift(Rustic)
Geelin$21.734.5★45 rev
Pascliyna 12 Set Christmas Gift Baskets Empty 10x7 Inch Kraft Paper Christmas Gifts Baskets with Cellophane Bags and Red Pull Bows Reusable Gift Wrapping for Xmas Holiday Winter Party Supplies
Pascliyna$25.104.8★9 rev
Newest
by launch date
24 Pcs Christmas Baskets for Gifts Empty to Fill Xmas Gift Baskets 4 Styles Christmas Gift Basket with 24 Clear Gifts Bags and 24 Bow Ribbon for Xmas Holiday Christmass Party Favors Birthday
Spcvehaciast$23.078 rev
Rectangle Canvas Foldable Storage Basket for Nursery Christmas tree
HUNRUNG$7.70442 rev
MYFLOCY Large Christmas Holiday Baskets for Gifts Empty Cute Women Families Collapsible Storage Bin ( Green Leaf Gnome )
MYFLOCY$7.7613 rev
MYFLOCY Large Christmas Holiday Baskets for Gifts Empty Cute Women Families Collapsible Storage Bin ( Music Merry Christmas )
MYFLOCY$8.5213 rev
BOOHIT Large Christmas Gifts Empty Baskets Kids Collapsible Holiday Storage Bin with Handle (Socks Gnome)
BOOHIT$8.3552 rev
Trending
90-day click momentumMYFLOCY Large Christmas Holiday Baskets for Gifts Empty Cute Women Families Collapsible Storage Bin ( Music Merry Christmas )
MYFLOCY$8.524.6★
Christmas Storage Basket Santa Claus Gift Baskets with Handles Foldable Decorative Canvas Storage Bin for Living Room Shelves Office Clothes 14x10x8 In
RoseFace$9.494.6★
TIBAOLOVER Rectangular Christmas Basket Trick or Treat Spooky Boo Basket with Handles for Women Girls Cute Storage Bin Organizer(Snow Christmas)
TIBAOLOVER$9.084.6★
LATOGHIVE Rectangular Christmas Basket Waterproof Storage Bin for Bedroom Collapsible Bin Books Box Basket Room Decor(Red Christmas)
LATOGHIVE$6.754.7★
Geelin 4 Pcs Large Christmas Basket for Gifts Empty 15 x 11 x 9.5 Inch Xmas Storage Basket with Handles Collapsible Storage Bin Rectangle Laundry Organizer for Office Home Bedroom Cloth Toy(Pink)
Geelin$19.594.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 452.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality basket”
“Good size”
“As described”
“Nice gift”
“Worth the money”
“Cute and Sturdy Basket”
“Easy to use”
“Easy to store stuff in”
“Its very nice in color”
“designs in one pack made it easy to differentiate for each person”
What buyers complain about
“this basket was absolutely tiny”
“Does not stand sturdy”
“I cannot get it into the correct shape”
“Wouldnt pay more than 2 dollars for this”
“I personally don't like to wrap gifts or anything”
“Very cheap”
“This basket is NOT the size shown”
“get the creases out”
“Nuts would make you sick”
“oblong”