size 8 diapers
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Incredible$3.0M$3.0M/yr · 764K searches
Avg price
Incredible$40.44avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Good$11.07–$164.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad24,941.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
38
Top-5 brand share
97%
Open market
1%
- MooMoo Baby32%
- HUGGIES27%
- Pampers27%
- JAN & JUL5%
- SAS5%
- Healthybaby2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 8 Year 8 Packs
MooMoo Baby$31.104.5★17,365 rev
Pampers Diapers - Cruisers 360 - Size 8 74 Count up to 100% Leakproof Fit Designed for Active Babies Pull On Diaper
Pampers$46.090.0★0 rev
Huggies Size 8 Diapers Little Movers Baby Diapers Size 8 (46+ lbs) 38 Count
HUGGIES$26.274.8★46,925 rev
HUGGIES 12-Pack Gripper Socks
HUGGIES$15.494.8★178 rev
Huggies Size 8 Diapers Little Movers Baby Diapers Size 8 (46+ lbs) 62 Count
HUGGIES$42.364.8★46,925 rev
Newest
by launch datePampers Diapers - Cruisers 360 - Size 8 74 Count up to 100% Leakproof Fit Designed for Active Babies Pull On Diaper
Pampers$46.090 rev
Pampers Diapers - Cruisers 360 - Size 8 38 Count up to 100% Leakproof Fit Designed for Active Babies Pull On Diaper
Pampers$26.271 rev
Easy Ups Girls & Boys Potty Training Pants Size 8 (6T7T) 70 Count Bluey Absorbent Training Underwear Up to 100% Leakproof Day and Night Hypoallergenic
Pampers$45.1046,269 rev
Huggies Size 8 Diapers Little Movers Baby Diapers Size 8 (46+ lbs) 38 Count
HUGGIES$26.2746,925 rev
HUGGIES 12-Pack Gripper Socks
HUGGIES$15.49178 rev
Trending
90-day click momentumPampers Diapers - Cruisers 360 - Size 8 38 Count up to 100% Leakproof Fit Designed for Active Babies Pull On Diaper
Pampers$26.275.0★
Pampers Diapers - Cruisers 360 - Size 8 74 Count up to 100% Leakproof Fit Designed for Active Babies Pull On Diaper
Pampers$46.090.0★
SAS Huggy Caramel 8 N - Narrow (AA)
SAS$164.074.6★
HUGGIES 12-Pack Gripper Socks
HUGGIES$15.494.8★
HUGGIES Diaper Crossbody Bag
HUGGIES$27.044.4★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +6.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute and Comfy”
“Doesnt leak like pull ups”
“which is really nice for cleanliness”
“Great quality”
“They are super soft”
“The fit is comfortable with a stretchy waistband”
“My son loves Bluey :”
“Convenient for quick errands with baby”
“Theyre not too thick”
“it doesnt break down in the back”
What buyers complain about
“hes got a constant leak out his behind that it captures”
“They smell like strong urine even when there is just a little bit”
“Fatal”
“Not the best”
“TERRIBLE DURABILITY”
“The new and improved ones are not good”
“until the straps frayed and pulled free”
“Not very absorbent my son peed straight through”