size 5 pull ups
Launch itA $1.1M/yr market growing +14.5% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.32avg listing price — sweet spot $15–$100
Price range
Great$9.47–$52.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 280K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad24,469.22avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
74
Top-5 brand share
93%
Open market
4%
- Pampers59%
- Pull-Ups25%
- MooMoo Baby4%
- Boboking2%
- Bambo Nature2%
- HUGGIES2%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pampers Diapers - Cruisers 360 - Size 5 100 Count Babyproof up to 100% Leakproof Pull-On Diaper
Pampers$37.924.8★27,841 rev
Pampers Diapers - Swaddlers 360 - Size 5 116 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper (Packaging May Vary)
Pampers$48.384.5★1,416 rev
Pull-Ups Girls Potty Training Pants Size 4T-5T Training Underwear (38-50 lbs) 99 Count (3 Packs of 33)
Pull-Ups$42.234.8★34,080 rev
Pampers Diapers - Swaddlers 360 - Size 5 17 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper
Pampers$9.474.5★1,416 rev
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T 104 Count Childrens Potty Underwear (Packaging May Vary)
Pampers$43.694.7★46,269 rev
Newest
by launch date
Pull-Ups Girls Skin Essentials Potty Training Pants Training Underwear 4T-5T (38-50 lbs) 46 Ct
Pull-Ups$28.48776 rev
Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T
Finihen$26.5777 rev
Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
Boboking$25.72195 rev
Pampers Diapers - Swaddlers 360 - Size 5 17 Count up to 100% Leakproof Comfy Dry Fit Designed for Easy Changes Pull On Baby Diaper
Pampers$9.471,416 rev
Hanes Toddler Potty Trainer Brief Potty Training Underwear for Toddler Girls Assorted 7-Pack
Hanes$16.044,327 rev
Trending
90-day click momentumHanes Toddler Potty Trainer Brief Potty Training Underwear for Toddler Girls Assorted 7-Pack
Hanes$16.044.7★
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
MooMoo Baby$31.344.5★
MooMoo Baby Training Underwear for Boys and Girls Absorbent Toddler Training Pants Cotton Washable and Reusable 2T-7T 8 Packs
MooMoo Baby$31.284.5★
Finihen Toddler Girls Training Underwear Potty Trainer Pants Size 4T
Finihen$26.574.3★
Boboking Toddler Kids Training Underwear Baby Girls Cotton Soft Briefs 5Years
Boboking$25.724.6★
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — +14.5% search growth over the last 90 days.Peak months: Jan, Feb, Jul, Aug · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“size is accurate”
“Great pampers quality as expected”
“Very comfortable”
“Don't leak”
“Great price”
“They are absorbent”
“* Soft and easy to pull on/off”
“Great for kids thats trained”
“Easy of use”
“The design is cute”
What buyers complain about
“Not leak proof”
“Horrible scent”
“Size up”
“Not absorbent”
“quality is different”
“My babies break out with rashes easily”
“DONT WORK”
“Not as breathable as others”
“False advertisement”
“First and most insignificant, these do not fit big thigh kids”