sippy cups bulk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Price range
Great$7.78–$36.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$313K$313K/yr · 260K searches
Review moat
Okay1,675.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
38
Top-5 brand share
100%
Open market
0%
- The First Years91%
- Nuby5%
- Tupperware4%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The First Years Take & Toss Spill Proof Sippy Cups - Rainbow Party Pack - Reusable Toddler Cups - Kids Cups and Snap On Lids for Ages 9 Months and Up - 20 Count
The First Years$15.804.6★10,700 rev
The First Years Take & Toss Sippy Cups - Spill Proof Toddler Cups Value Party Pack - 10 Oz - 20 Count Pastel
The First Years$15.254.5★862 rev
The First Years Take & Toss Straw Cups - Spill-Proof Kids Cups with Snap-On Lids and Straws - Portable and Dishwasher Safe Party Pack - Rainbow - 10 Oz - 20 Count - Ages 18 Months and Up
The First Years$14.554.6★263 rev
The First Years Take and Toss Spill-Proof Cups 7 Ounce
The First Years$9.464.6★180 rev
The First Years Bluey Take & Toss Toddler Straw Cups - Spill Proof Toddler Sippy Cups with Snap On Lids and Straws - Bluey Gifts and Bluey Party Supplies - 10 Oz - 10 Count
The First Years$14.754.8★2,334 rev
Newest
by launch dateThe First Years Take & Toss Straw Cups - Spill-Proof Kids Cups with Snap-On Lids and Straws - Portable and Dishwasher Safe Party Pack - Rainbow - 10 Oz - 20 Count - Ages 18 Months and Up
The First Years$14.55263 rev
The First Years Bluey Take & Toss Toddler Straw Cups - Spill Proof Toddler Sippy Cups with Snap On Lids and Straws - Bluey Gifts and Bluey Party Supplies - 10 Oz - 10 Count
The First Years$14.752,334 rev
The First Years Take & Toss Sippy Cups - Spill Proof Toddler Cups Value Party Pack - 10 Oz - 20 Count Pastel
The First Years$15.25862 rev
The First Years Take & Toss Pinkfong Baby Shark Sippy Cups - Reusable Toddlers Cups with Lids - Kids Party Pack with 2 Travel Caps - 10 Oz - 10 Count
The First Years$15.81444 rev
Tupperware Brand Bell Tumblers & Seals - 7 oz (200 mL) - Dishwasher Safe & BPA Free - Durable Dripless Sippy Cup with Lid for Ages 6-24 Months
Tupperware$36.65159 rev
Trending
90-day click momentum
Nuby 6 Pack Wash or Toss Reusable Cups & Lids with Spout Nickelodeon Teenage Mutant Ninja Turtles 10 Oz
Nuby$7.784.7★
Tupperware Brand Bell Tumblers & Seals - 7 oz (200 mL) - Dishwasher Safe & BPA Free - Durable Dripless Sippy Cup with Lid for Ages 6-24 Months
Tupperware$36.654.1★
The First Years Take & Toss Straw Cups - Spill-Proof Kids Cups with Snap-On Lids and Straws - Portable and Dishwasher Safe Party Pack - Rainbow - 10 Oz - 20 Count - Ages 18 Months and Up
The First Years$14.554.6★
The First Years Take & Toss Pinkfong Baby Shark Sippy Cups - Reusable Toddlers Cups with Lids - Kids Party Pack with 2 Travel Caps - 10 Oz - 10 Count
The First Years$15.814.7★
The First Years Take & Toss Disney Minnie Mouse Sippy Cups - Reusable Toddlers Cups with Lids - Kids Party Pack with 2 Travel Caps - 10 Oz - 10 Count
The First Years$14.834.8★
Demand
Weekly Amazon search volume, last 30 weeks — -4.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They dont leak”
“Easy to clean”
“easy to use”
“They are durable”
“Great for the price”
“Cute colors”
“Good quality”
“Size is great”
“Can be reused over and over”
“My daughter loves to bite the straws”
What buyers complain about
“These cups leak”
“Had to do a lot of spill cleanup so I stop using them”
“the lids pop off too easy for an almost 2 year old”
“hard to use”
“it was a smaller version”
“I hate contributing to the plastic waste”
“The plastic is very thin”
“Thin”
“Very expensive”
“Breaks easily”