sippy cup for 6 month old
Worth a lookShows low returns (1.6%), but soft demand (-9.7% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 6% kills the launch gate
Price range
Good$4.99–$33.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$448K$448K/yr · 811K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.89avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,225.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
37
Top-5 brand share
74%
Open market
21%
- NUK24%
- Dr. Brown's22%
- Moonkie13%
- Nuby9%
- Munchkin6%
- SAMiGO5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack
Dr. Brown's$5.524.4★14,879 rev
NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup
NUK$12.874.6★6,680 rev
NUK Learner Cup 6+ Months Timeless Collection Amazon Exclusive 5 Oz Pack of 2 BPA Free Spill Proof Sippy Cup
NUK$12.134.6★6,680 rev
Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)
Moonkie$16.144.7★478 rev
Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 1Pack
Moonkie$9.654.5★2,559 rev
Newest
by launch date
NUK First Choice Learner Cup 2.0 5 oz. Sippy Cup with Handles Spill Proof Leak Proof Soft Straw Cup 2-pack
NUK$14.636,680 rev
Tommee Tippee Transition Baby Sippy Cup With Spout Ages 4 Months and Up 5 oz Leak-Proof Silicone Spout Easy Grip Handles Pink Pack of 2
Tommee Tippee$11.27922 rev
Tommee Tippee Transition Baby Sippy Cup With Spout Ages 4 Months and Up 5 oz Leak-Proof Silicone Spout Easy Grip Handles Blue Pack of 2
Tommee Tippee$11.79922 rev
Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)
Moonkie$16.14478 rev
NUK Learner Cup 6+ Months Fun Fruits and Animals Amazon Exclusive Collection 5 Oz Pack of 2 BPA Free Soft Spout Spill Proof Sippy Cup
NUK$12.876,680 rev
Trending
90-day click momentumNUK First Choice Learner Cup 2.0 5 oz. Sippy Cup with Handles Spill Proof Leak Proof Soft Straw Cup 2-pack
NUK$14.634.6★
Tommee Tippee Transition Baby Sippy Cup With Spout Ages 4 Months and Up 5 oz Leak-Proof Silicone Spout Easy Grip Handles Pink Pack of 2
Tommee Tippee$11.274.2★
OXO Tot Transitions Straw Cup with Removable Handles - 6 oz. - Blossom
OXO Tot$10.714.3★
Tommee Tippee Transition Baby Sippy Cup With Spout Ages 4 Months and Up 5 oz Leak-Proof Silicone Spout Easy Grip Handles Blue Pack of 2
Tommee Tippee$11.794.2★
NUK Learner Cup 5 oz 1 Pack 6+ Months BPA Free Spill Proof Sippy Cup
NUK$7.064.6★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -9.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Doesn't leak”
“Easy Peasy”
“Cleaning is easy”
“Good quality mug”
“Good price”
“Perfect size for little hands”
“has made feeding so much easier”
“Super durable material that has held up nicely”
“love the handles”
“Colors are accurate”
What buyers complain about
“Not leak proof”
“Difficult to clean”
“hard to drink from”
“The straw is not functional”
“But Not Durable”
“Poor lid quality”
“Expensive”
“Too small”
“a lot of water will squirt out”
“Could see it being a pain to wash”