silicone sippy cup lids
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Price range
Okay$8.58–$18.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$101K$101K/yr · 120K searches
Review moat
Bad5,593.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
7
Top-5 brand share
100%
Open market
0%
- Boon95%
- Healthy Sprouts5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boon Nursh Silicone Sippy Cup Lid - Convertible Transitional Sippy Spouts for Nursh Baby Bottles - Sippy Cup Lids for Babies - Baby Feeding Supplies - Ages 6 Months and Up - 3 Count
Boon$9.214.7★5,097 rev
Boon Nursh Silicone Straw Sippy Cup Lid - Conversion Top for Bottles - Toddler Cup Top - Changes Baby Bottles into Cups - 2 Count
Boon$8.584.0★2,329 rev
Boon Swig Insulated Silicone Straw Sippy Cup - Flip Top Spill Proof Toddler Straw Cups - Baby and Toddler Feeding Supplies - Baby Travel Essentials - 9 Oz - Mint
Boon$11.094.3★1,897 rev
Boon Snug Silicone Sippy Cup Lids - Convert Any Kids Cups or Toddler Cups into Soft Spout Sippy Cups - Toddler Feeding Supplies and Travel Essentials - Pink - 3 Count
Boon$12.764.4★3,673 rev
Boon Snug Silicone Sippy Cup Lids and Straws - Includes 3 Lids and 3 Straws - Convert Any Kids Cups or Toddler Cups into Straw Sippy Cups - Toddler Feeding Supplies and Travel Essentials - Green
Boon$10.744.0★2,332 rev
Newest
by launch date
Boon Snug Sip Universal Water and Juice Silicone Bottle Toppers - Soft Spout Conversion Caps with Spill Proof Valves - Silicone Bottle Covers for Travel - Includes 4 Toppers and 4 Cases
Boon$14.72671 rev
Boon Nursh Bottles - Silicone Baby Bottles Help Ease Colic Symptoms - Reusable Food-Grade Silicone Pouches with Polypropylene Shell - Medium Flow - 8 Oz - Color Block
Boon$18.6917,887 rev
Boon Nursh Bottles - Silicone Baby Bottles Help Ease Colic Symptoms - Formula and Breast Milk Only Touch Food-Grade Silicone - Medium Flow - 8 Oz - Tie Dye
Boon$17.9817,887 rev
Boon Nursh Silicone Straw Sippy Cup Lid - Conversion Top for Bottles - Toddler Cup Top - Changes Baby Bottles into Cups - 2 Count
Boon$8.582,329 rev
Boon Swig Insulated Silicone Straw Sippy Cup - Flip Top Spill Proof Toddler Straw Cups - Baby and Toddler Feeding Supplies - Baby Travel Essentials - 9 Oz - Mint
Boon$11.091,897 rev
Trending
90-day click momentum
Boon Snug Silicone Sippy Cup Lids - Convert Kids Cups or Toddler Cups into Sippy Cups - Toddler Feeding Supplies - 3 Count - Multi
Boon$14.934.4★
Boon Snug Silicone Sippy Cup Lids - Convert Any Kids Cups or Toddler Cups into Soft Spout Sippy Cups - Toddler Feeding Supplies and Travel Essentials - Pink - 3 Count
Boon$12.764.4★
Boon Swig Toddler Silicone Straw Cup 9 Ounces Pink
Boon$11.454.3★
Boon Nursh Bottles - Silicone Baby Bottles Help Ease Colic Symptoms - Reusable Food-Grade Silicone Pouches with Polypropylene Shell - Medium Flow - 8 Oz - Color Block
Boon$18.694.7★
Boon Nursh Bottles - Silicone Baby Bottles Help Ease Colic Symptoms - Formula and Breast Milk Only Touch Food-Grade Silicone - Medium Flow - 8 Oz - Tie Dye
Boon$17.984.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect fit”
“They do seem well made”
“They dont leak”
“They clean up in the dishwasher easily”
“Easy for switching”
“Affordable”
“Toddler loves it, great design”
“Such fun colors”
“They clean up in the dishwasher easily”
“they still look brand new”
What buyers complain about
“they leak”
“But hard to drink from”
“Doesnt function at all”
“I couldnt even drink the water out”
“Hard”
“don't fit on anything other than a small cup”
“Waste of money”
“Not for toddler”
“Nothing is going to be completely perfect”
“didnt hold up”