silicone placemat
Worth a lookShows no brand lock-in (top 5 brands take 56% of clicks), but soft demand (-11.0% this quarter) keeps it on the watch list.
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 6% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$14.29avg listing price — sweet spot $15–$100
Price range
Good$7.39–$27.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$267K$267K/yr · 555K searches
Review moat
Okay1,985.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
29
Top-5 brand share
56%
Open market
38%
- Moonkie18%
- SpriteGru13%
- Cutebe9%
- Babebay8%
- The Table Tyke7%
- Cuddle Campus7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moonkie Silicone Placemats for Baby & Kid Stain-Proof Non-Slip Toddler Food Mats Eating Table Mat with 2 Packs
Moonkie$9.784.7★4,199 rev
Cutebe Silicone Placemat for Toddles Kids Non-Slip Reusable Portable Kids Placemats for Dinning Table Heat Resistant Placemats Baby Placemat Stain Resistant Silicone Mat for Dining Table 3 Pack
Cutebe$7.594.7★701 rev
6 Pack Placemats for Kids Non-Slip Washable Reusable Alphabet Number Shape & Color Universe Map Themed Educational Placemats for Home Kindergarten Classroom Nursery
SpriteGru$12.344.7★520 rev
Babebay Disposable Stick-on Placemats 40 Pack for Baby & Kids & Toddler Sticky Placemats Restaurant Table Mats 12 x 18 (Animal Alphabet)
Babebay$9.534.7★11,064 rev
Cuddle Campus Set of 3 Silicone Placemats with Raised Edges for Kids Toddlers Babies Non-Slip Dinning Table Mat Baby Eating Mat Food Mat Set 1
Cuddle Campus$7.394.6★956 rev
Newest
by launch date
4 Pack Placemats for Kids Non-Slip Washable Table Mats Double-Sided Reusable Universe Alphabet Numbers Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery
SpriteGru$9.74520 rev
6 Pack Placemats for Kids Non-Slip Washable Dining Mats Reusable Jungle Underwater World Farm Dinosaur Vehicle & Magic World Table Mats for Home Kindergarten Classroom Nursery
SpriteGru$12.75520 rev
DZDOV Silicone Placemat for Toddler Eating: Wipe Clean & Roll Up in The Diaper Bag - Table Mat for Restaurant/Travel/On-The-Go
DZDOV$15.03163 rev
Silicone Placemats for Toddlers & Kids with Angle-Protective Safety Edge Baby Placemats for Restaurants & Dining Table Non-Slip & BPA-Free Food Mat 1.5mm Thick 18x12 Sage Green
NEOZENSE$19.21126 rev
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green
Blissful Diary$15.674,010 rev
Trending
90-day click momentum6 Pack Placemats for Kids Non-Slip Washable Dining Mats Reusable Jungle Underwater World Farm Dinosaur Vehicle & Magic World Table Mats for Home Kindergarten Classroom Nursery
SpriteGru$12.754.7★
4 Pack Placemats for Kids Non-Slip Washable Table Mats Double-Sided Reusable Universe Alphabet Numbers Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery
SpriteGru$9.744.7★
Cuddle Campus Set of 3 Silicone Placemats with Raised Edges for Kids Toddlers Babies Non-Slip Dinning Table Mat Baby Eating Mat Food Mat Set 6
Cuddle Campus$7.804.6★
Blissful Diary Baby Splat Mat for Under High Chair 50.4 x 50.4 Inch Wipeable Splash Mat Waterproof and Washable Anti-Slip Floor Protector Sage Green
Blissful Diary$15.674.6★
6 Pack Placemats for Kids Non-Slip Washable Reusable Universe Periodic Table US President Human Body Map of USA & World Educational Placemats for Home Kindergarten Classroom Nursery
SpriteGru$12.094.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to clean up”
“So handy”
“Nice quality and easy to clean”
“Perfect for babys to self feed off of”
“Durable may and adhesive works well”
“The size is great too”
“Best deal”
“fun to interact with”
“As advertised”
“Cute and durable”
What buyers complain about
“Not sticky”
“Does not suction”
“Cheap”
“These feel a bit thicker”
“The package they come in is giant”
“Its super slippery”
“Not worth it”
“Does not clean”
“Inaccurate product description”
“Doesnt work”