silicone night light
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-21.2% this quarter) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$22.90avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 6% kills the launch gate
Price range
Good$6.21–$128.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,830.7avg incumbent reviews — the moat a new listing must climb
Market size
Okay$147K$147K/yr · 522K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
70 falling
Sellers
93
Top-5 brand share
35%
Open market
61%
- Lumipets12%
- YR YRHH-PET7%
- One Fire6%
- HAPPYBAG5%
- ZKLiLi5%
- LOVERUIS5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 117 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HAPPYBAG LED Lying Flat Duck Night Light 3 Level Dimmable Nursery Nightlight Cute Lamps Silicone Squishy Light Up Duck Rechargeable Bedside Touch Lamp for Breastfeeding Toddler Baby Kids Decor
HAPPYBAG$16.204.8★3,025 rev
Lumipets Pepper the Puppy Dog Squishy Silicone Night Light for Kids | Cute Night Light with Remote & Touch Control for Baby & Toddler Bedrooms | Color Changing Animal Lamp | Soft Portable Nightlight
Lumipets$24.434.6★4,113 rev
LOVERUIS Cute Night Light for Kids Cat Night-Light Baby Girl Squishy NightLight 1/3 Hour Timer Kitty Light Baby Dimmable Nursery Lamp Colorful Nightlight Gift for Kid Toddler Kawaii Bedroom (Kiki)
LOVERUIS$12.774.6★894 rev
One Fire Night Light for Kids Bunny Toys 16 Colors Squishy Bunny Lamp Soft Silicone Bunnies Stuff 1200mah Dimmable Bunnies Cute Lamp Baby Night Light Kawaii Room Decor Birthday Gifts for Kids Girls
One Fire$16.664.6★10,854 rev
Unicorn Toys Night Light for Kids Night Light 16 Colors+Silicone+Dimmable+12 Hours Use Nightlight for Kids Room Unicorn Toys for Girls Age 4-6 Valentines Day Gifts for Kids Baby Toddlers Adults
One Fire$16.144.5★2,637 rev
Newest
by launch date
UNEEDE Mini Duck Night Light with Lanyard 8 Color Changing Rechargeable Night Light Portable Mini Night Light for Kids Soft Silicone Duck Squishy Cute Lamp for Bedroom & Camping Gifts
UNEEDE$9.6642 rev
Night Light for Kids LED Cat Squishy Animal Lamp for Baby Soft Silicone Dimmable Bedside Touch Light with Timer Battery Rechargeable Nightlight Girls Gifts Cute Room Decor 4.80 x 4.80 x 5.91 in
TOZING$13.7121 rev
Monkey Table Lamp Gold Resin Sculpture Hardback Blue Velvet Shade 21
Crestview Collection$79.583 rev
YR YRHH-PET Axolotl Lamp Kid Cute Night Light Rechargeable Squishy Axolotl Gifts for Girls Baby Touch Nightlight Dimmable Silicone LED Animal Toys Bedside Pink Lamp College Nursery Kawaii Dcor
YR YRHH-PET$17.71941 rev
Gemmac Cute Highland Cow Rechargeable Night Light LED Touch Silicone Lamp for Bedroom with 7 Colors Timer and Dimmable Squishy Warm Night Lights Novelty Animal Lamp for Bedroom Birthday Gift
Gemmac$17.13115 rev
Trending
90-day click momentumUNEEDE Mini Duck Night Light with Lanyard 8 Color Changing Rechargeable Night Light Portable Mini Night Light for Kids Soft Silicone Duck Squishy Cute Lamp for Bedroom & Camping Gifts
UNEEDE$9.664.5★
Hedgehog Table Lamp Farmhouse Rustic Resin Animal Accent Lamp for Bedroom Living Room Nursery or Office.Decorative Bedside Lamp with Woodland Design Small Cute Ambient Gift for Kids Teens Women
Crestview Collection$56.045.0★
Night Light for Kids LED Cat Squishy Animal Lamp for Baby Soft Silicone Dimmable Bedside Touch Light with Timer Battery Rechargeable Nightlight Girls Gifts Cute Room Decor 4.80 x 4.80 x 5.91 in
TOZING$13.714.6★
AVEKI Night Lights for Kids Touch Sensor-Portable Nightlight Lamp Color Changing Silicone Cute Animal Cow LED Nursery Night Lamp Bedroom Decor for Infant or Toddler (Duck)
AVEKI$12.345.0★
Dragon Night Light Cute Baby Dragon Gifts Soft Silicone Lamp with 3 Level Warm Light and RGB Changing Soft Silicone Kids Nursery Nightlight LED Touch Light Kids Bedroom Decor as Xmas Birthday Gifts
LEDHOLYT$13.534.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It's bright”
“Easy to charge”
“Great price for a quality piece”
“Beautiful colors”
“Easy to use and charge”
“Its perfect for a night light”
“Super soft”
“fair price”
“Cute Gift”
“As advertised”
What buyers complain about
“Breaks easily”
“Stopped charging”
“Did not fit”
“Not super bright”
“Cheap quality”
“Not ideal functionality”
“Very deceiving”
“Cheap”
“I got yellow”
“Short battery life”