silicone bowl
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-7.2% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 6% kills the launch gate
Price range
Good$4.77–$39.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.27avg listing price — sweet spot $15–$100
Review moat
Okay1,548.39avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 234K searches
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
46 flat
Sellers
91
Top-5 brand share
38%
Open market
57%
- PandaEar12%
- ForPro Professional Collection9%
- Wahijihe7%
- mushie5%
- SWIGRANCE5%
- Lalo5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 69 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ForPro Professional Collection Silicone Mixing Bowl Black Flexible Odorless for Mixing Facials Massage Body & Other Products 8 oz
ForPro Professional Collection$6.884.5★970 rev
Wahijihe 5 Pcs Silicone Facial Mask Mixing Bowls Set Multi colored Reusable Silicone Bowls for Diy Face Mask Mixing Tool for Facial Mask Hair Dye Other Skincare Products
Wahijihe$7.594.3★14 rev
PandaEar 3 Pack Baby Bowls with Suction| Stay Put Silicone Food Bowl for Babies Kids Toddlers Infants| Food Grade Soft Safe BPA-Free Silicone (Multi-Color)
PandaEar$9.864.4★5,901 rev
Lalo 2 Pack Silicone Bowls with Rigid Core - Non-toxic Grade Silicone Bowls for Toddlers and Kids Ages 12 Months+ BPA-Free Dishwasher Safe Non-suction
Lalo$13.214.4★50 rev
SWIGRANCE Silicone Resin Mixing Measuring Cups for Resin Supplies 600ml/20oz Bowl 250 & 100ml Thickened Reusable Silicone Cups for Epoxy Mixing with Stir Sticks and Pipettes Jewelry Making
SWIGRANCE$9.724.7★724 rev
Newest
by launch date
Silicone Facial Mask Mixing Bowls Set 5 PCS Silicone Mixing Bowl with 1PCS Scraper Multi Colored Reusable Esthetician Bowls for Facial Mask Other Skincare Products (8.6x5cm)
Bruislard$7.644 rev
XAGuangqi Silicone mixing bowl flexible and odorless used for mixing facial care body massage etc. (pink)
XAGuangqi$8.980 rev
FOODLE 6pcs Wheat Straw Kids Bowls - 12oz Microwave & Dishwasher Safe Toddler Bowls - BPA Free & Non Toxic Dishes for Baby - Unbreakable and Durable Childrens Snack and Cereal Bowl
FOODLE$18.3468 rev
Wahijihe 5 Pcs Silicone Facial Mask Mixing Bowls Set Multi colored Reusable Silicone Bowls for Diy Face Mask Mixing Tool for Facial Mask Hair Dye Other Skincare Products
Wahijihe$7.5914 rev
JIX SDFFAY Silicone Cat Bowl Shallow Non-Slip Cat Dishes Set of 2 Relief Whisker Fatigue Small Pet Dog Bowls for Dry & Wet Food (Round Grey)
JIX SDFFAY$16.8553 rev
Trending
90-day click momentum
Piecemaker Munchie Bowl - Unbreakable 17oz Silicone Snack Bowl - Microwave & Oven Safe Prep Bowl - BPA-Free Shatterproof Travel-Friendly Dishware - Indoor/Outdoor Use
Piecemaker$13.925.0★
XAGuangqi Silicone mixing bowl flexible and odorless used for mixing facial care body massage etc. (pink)
XAGuangqi$8.980.0★
Silicone Facial Mask Mixing Bowls Set 5 PCS Silicone Mixing Bowl with 1PCS Scraper Multi Colored Reusable Esthetician Bowls for Facial Mask Other Skincare Products (8.6x5cm)
Bruislard$7.645.0★
24 fl oz Adult Silicone Reusable Lunch Bento Bowl with Lid Medium Airtight Food Storage Container for Cereal Meal Prep & Leftovers BPA Free Microwave Fridge Dishwasher Safe (Ocean blue 1 Pack)
XU&PEIQI$14.384.7★
PandaEar 3 Pack Silicone Baby Bowls with Suction Stay Put Silicone Bowls for Toddlers & Kids Unbreakable First Stage Self Feeding Supplies BPA-Free Infant Feeding Set (Blue/Green/Grey)
PandaEar$7.694.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I love the size”
“Awesome quality”
“Easy clean”
“Ease of use”
“Good price”
“Cute colors”
“As advertised”
“Super Durable”
“store it easily”
“Easy to cleanup and sturdy”
What buyers complain about
“So small”
“I dont like the stick”
“Kind of flimsy”
“then they just kept making messes”
“Smells like plastic”
“False advertisement”
“It has a very strong chemical taste which affects the taste of food”
“I just wish they were a little more affordable”
“The clips are cheap”
“all the food spills”