silicone bottle brush
Worth a lookShows sweet-spot pricing room ($4.11–$66.49), but soft demand (-10.2% this quarter) keeps it on the watch list.
Price range
Great$4.11–$66.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 6% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$414K$414K/yr · 466K searches
Avg price
Good$12.34avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,849.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
63
Top-5 brand share
75%
Open market
20%
- Dr. Brown's47%
- haakaa8%
- Auerllcy8%
- ddLUCK7%
- Kitchiny5%
- Mama Bear5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Browns Soft Touch No Scratch Baby Bottle Cleaning Brush Nipple Cleaner with Stand and Storage Clip BPA Free Blue 1-Pack
Dr. Brown's$5.894.4★9,744 rev
Dr. Browns Silicone Cleaning Brush Set with Bottle Spout and Straw Brush 3 Brushes to Clean Baby Bottles Spouts Nipples and Straws BPA Free 3-Pack
Dr. Brown's$13.024.5★315 rev
Silicone Cleaning Brush 12 Long Handle Water Bottle Cleaner
Auerllcy$7.944.5★2,349 rev
Dr. Browns Reusable Sponge Baby Bottle Cleaning Brush with Suction Cup Stand Scrubber and Nipple Cleaner Pink 1-Pack
Dr. Brown's$5.494.6★65,767 rev
Silicone Bottle Cleaning Brush with Long Handle 12.5 Water Bottle Cleaner for Baby Bottles Hydro Flask Sports Bottle Vase Glassware Perfect for Smaller Diameter Bottle Openings (One Pack)
ddLUCK$6.944.3★15,804 rev
Newest
by launch date
Plodon Detachable 5-in-1 Bottle Cleaning Brush Set - Silicone Baby Bottle Brush Cleaner Kit with Nipple Brush Detail Brush & Straw Brush Portable Long Handle Bottles Scrubber Cleaning Tool
Plodon$13.4648 rev
Malalife 3 in 1 Baby Silicone Bottle Brush Set Multipurpose Bottle Cleaner Bottle Brush with Storage Holder Food Grade Silicone Effortless Scrubbing Baby Bottle Cleaning Brush (Green)
Malalife$11.3246 rev
Dr. Browns Silicone Cleaning Brush Set with Bottle Spout and Straw Brush 3 Brushes to Clean Baby Bottles Spouts Nipples and Straws BPA Free 3-Pack
Dr. Brown's$13.02315 rev
15.7 Silicone Bottle Brush Set - 6 Pack Water Bottle and Straw Cleaner Brush Long Handle for Hydro Flasks Sports Bottles & Reusable Straw Narrow Neck Containers Tumblers Glassware
Fojaglad$10.10117 rev
Haakaa Silicone Cleaning Brush for Baby Bottles and Crevices Double-Ended Bottle Brush for Breast Pumps Milk Collectors Nipples and Breastmilk Storage Bags Food-Grade Silicone Pea Green 1 Pack
haakaa$15.181,921 rev
Trending
90-day click momentumPlodon Detachable 5-in-1 Bottle Cleaning Brush Set - Silicone Baby Bottle Brush Cleaner Kit with Nipple Brush Detail Brush & Straw Brush Portable Long Handle Bottles Scrubber Cleaning Tool
Plodon$13.464.5★
Moyuum Silicone Baby Bottle and Nipple Brush Set | Made in Korea 360 Degree Rotating Handle Soft Bristles Hanging Hole for Quick Drying and Storage Dishwasher Safe (Coral Beige)
MOYUUM$6.034.5★
Malalife 3 in 1 Baby Silicone Bottle Brush Set Multipurpose Bottle Cleaner Bottle Brush with Storage Holder Food Grade Silicone Effortless Scrubbing Baby Bottle Cleaning Brush (Green)
Malalife$11.324.1★
SUNNY SUDZ Silicone Bottle Brush & Silicone Straw Cleaner Set 12.5 Long Handle Flexible Odor-Resistant Dishwasher Safe for Water Bottles Baby Bottles Tumblers & Straws (Grey)
SUNNY SUDZ$8.434.0★
SUPPHOUS Long Silicone Bottle Cleaning Brush | 2 Pack| 16+13Water Bottle Brush Cleaner Brush for Hydro Flask Glassware Vacuum Sports Bottle&Vases Silicone Water Bottle Cleaner Brush for Narrow Neck
SUPPHOUS$12.904.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.Peak months: Jul, Aug, Oct · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“clean bottles very well”
“It is a high-quality tool”
“Easy to use”
“They are affordable”
“Holds up well”
“They are perfect length for that”
“Soft brush”
“Great for traveling”
“As advertised”
“Super cute and sturdy”
What buyers complain about
“have no real reason to clean it”
“Broke After 2 Weeks”
“doesnt fit everywhere”
“Average quality”
“A total waste of money”
“Hard to use”
“handle come apart sometimes when Im washing”
“Received what looks like a used product”
“making it frustrating to use mid-wash”
“Product doesnt work properly”