sesame paste
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good762.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.47–$19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$122K$122K/yr · 101K searches
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
581
Top-5 brand share
79%
Open market
16%
- Wangzhihe29%
- Soom15%
- wan13%
- PoetrySeptember13%
- 365 by Whole Foods Market10%
- IPPINKA5%
- Open — no brand owns it (5 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wang Zhihe Pure Sesame Paste
Wangzhihe$13.474.0★532 rev
Wang Zhihe Pure Sesame Paste + Free one NineChef Spoon (1 Bottle)
wan$14.794.6★241 rev
365 by Whole Foods Market Organic Tahini 16 Ounce
365 by Whole Foods Market$7.884.6★7,109 rev
Soom Foods Organic Tahini 11oz (1 Pack) | Roasted & Ground Sesame Seed Paste | Creamy Tahini for Dubai Chocolate Hummus Sauces | Vegan Nut-Free Gluten-Free Kosher Keto Paleo Whole30
Soom$10.054.6★1,293 rev
White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember
PoetrySeptember$14.674.7★16 rev
Newest
by launch dateWhite Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember
PoetrySeptember$14.6716 rev
SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread
SXETBEAN$14.974 rev
Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)
QIXINLIZYY$11.761 rev
Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember
PoetrySeptember$14.7040 rev
100% Japanese White Sesame Paste 100g (3.5oz)
SAKAI DINER$15.240 rev
Trending
90-day click momentumWhite Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember
PoetrySeptember$14.674.7★
SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread
SXETBEAN$14.974.6★
Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember
PoetrySeptember$14.704.4★
Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)
QIXINLIZYY$11.765.0★
Organic Black Tahini Paste 16 oz (1lb) - Black Sesame Paste - USDA Certified Kosher Gluten Free Tahini Sauce - Creamy Tahini Organic with Hulled Sesame Seeds for Dressigns Dips Spreads & Hummus - The Holly Tree
THE HOLLY TREE$14.574.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and very smooth”
“Quality, smooth product”
“pleasant nutty flavor”
“The texture is smooth”
“It is nice and creamy”
“As advertised”
“According to label: vegan and gluten free”
“It was fresh”
“Easy to use”
“This product is so versatile for cooking”
What buyers complain about
“Taste was a little different”
“Many similar products are too thick”
“Slightly bitter”
“it's too expensive”
“watery”
“Flavor is gross”
“Not recommend for the poor quality”
“The consistency is a little too watery for me”
“I did have to stir it together as it came come separated”
“Oily”