sensory table filler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$18.73avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good$706K$706K/yr · 513K searches
Price range
Good$6.28–$33.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good851.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Open market
0%
- Tub Works52%
- Mr. Bubble37%
- Moneysworth & Best9%
- Generic3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tub Works Fluffy Foam Soap Variety 6 Pack | Shape Mold & Create Bath Art with Soft Bath Foam for Kids | Gentle Cleansing Kids Bath Soap | Easy-to-Use Spray Nozzles | Fruity Fun Bath Colors
Tub Works$27.924.5★1,818 rev
Mr. Bubble Limited Edition Foam Soap Creativity Bath Soap Cleans & Moisturizes Bee My Honey (Blueberry Honey Scent) 4 oz Pack of 4
Mr. Bubble$16.834.8★43 rev
Mr. Bubble Calm & Sleep Foam Soap 4 oz 4 pack
Mr. Bubble$14.974.8★179 rev
Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4
Mr. Bubble$16.904.6★27 rev
Mr. Bubble Extra Gentle Foam Soap - Fragrance Free Kids Hand and Body Wash 8OZ Pack of 6
Mr. Bubble$32.434.7★551 rev
Newest
by launch date
Mr. Bubble Frosting Foam Bath Soap Cupcake Scent 8 oz Pack of 3
Mr. Bubble$13.786 rev
Mr. Bubble Limited Edition Foam Soap Creativity Bath Soap Cleans & Moisturizes Bee My Honey (Blueberry Honey Scent) 4 oz Pack of 4
Mr. Bubble$16.8343 rev
Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4
Mr. Bubble$16.9027 rev
Bubble Foam Soap Twin Pack Color-Changing Foam Soap with Rotating Scents 16 fl oz (Pack of 1)
Generic$6.281 rev
Tub Works Bath Color Brush Kids Bath Bomb Set | Nontoxic & Fragrance-Free | Use Brush to Paint Water with Vibrant Fizzing Colors | Fun BathBombs for Kids Bath | Creative Bathtub Toys for Toddlers
Tub Works$13.011,322 rev
Trending
90-day click momentumMr. Bubble Frosting Foam Bath Soap Cupcake Scent 8 oz Pack of 3
Mr. Bubble$13.785.0★
Bubble Foam Soap Twin Pack Color-Changing Foam Soap with Rotating Scents 16 fl oz (Pack of 1)
Generic$6.285.0★
Mikas Fun House Foam Soap Body Wash for Kids Baby Wash Soap Assorted Pack 8.2 oz
Moneysworth & Best$33.674.6★
Mr. Bubble The Village Company Limited Edition Foam Soap Strawberry Candy Scent Cleans and Moisturizes Paraben-Free 4 oz Pack of 4
Mr. Bubble$16.904.6★
Mr. Bubble Limited Edition Foam Soap Creativity Bath Soap Cleans & Moisturizes Bee My Honey (Blueberry Honey Scent) 4 oz Pack of 4
Mr. Bubble$16.834.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.Peak months: Mar, Nov, Dec · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are vibrant”
“Smells fruity”
“Great assortment”
“Fun gift idea too”
“Easy to clean”
“Worth the money”
“they last a while”
“Easy to use”
“Works as advertised”
“No staining”
What buyers complain about
“stains a lot”
“Dull colors”
“broke within first use”
“the scent is overpowering”
“Rash”
“Terrible product”
“Overpriced”
“Doesn't work well”
“Not as described”
“Not nearly as good or as easy to use as their competitors”