security gate
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Review moat
Good530avg incumbent reviews — the moat a new listing must climb
Avg price
Good$108.87avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Price range
Okay$38.69–$230.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad6.8%return rate — above 6% kills the launch gate
Market size
Bad$12K$12K/yr · 48K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
19
Top-5 brand share
88%
Open market
9%
- VEVOR57%
- LTSEAME12%
- GarveeTech8%
- ExploreHorizon5%
- Evenflo5%
- YITAHOME3%
- Open — no brand owns it (5 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VEVOR Double Folding Security Gate 87 H x 150 W Folding Door Gate Steel Accordion Security Gate Flexible Expanding Security Gate 360 Rolling Barricade Gate Scissor Gate or Door with Keys
VEVOR$205.654.4★548 rev
VEVOR Single Folding Security Gate 7 ft H x 7 ft W Folding Door Gate Steel Accordion Security Gate Flexible Expanding Security Gate 360 Rolling Barricade Gate Scissor Gate/Door with Padlock
VEVOR$142.404.4★548 rev
VEVOR Double Folding Security Gate Lockable Scissor Gate with 360 Swivel Casters Outdoor Barricade Steel Retractable Gates for Entry Security Garage Warehouse & Pool 145.67 x 63.19 in (W x H)
VEVOR$166.474.2★44 rev
Evenflo Expansion Walk-Thru Room Divider Baby Gate (Natural Wood)
Evenflo$44.404.6★9,465 rev
VEVOR Single Folding Security Gate Lockable Scissor Gate with 360 Swivel Casters Outdoor Barricade Steel Retractable Gates for Entry Security Garage Warehouse & Pool 43.31 x 51.57 in (W x H)
VEVOR$81.344.2★44 rev
Newest
by launch date
50 High x 67 Wide Expanding Security Gate. Black Aluminum Folding Scissor Gate with 360 Rolling Design. a Flexible and Portable Barricade for Driveways Doors and Access Control.
GarveeTech$79.7510 rev
VEVOR Expandable Barricade 10FT Expandable Safety Barrier Flexible Mobile Barricade with Locking Casters Portable Folding Security Gate Metal Traffic Fence for Patio Garden Stairway
VEVOR$63.0040 rev
YITAHOME Single Folding Security Gate 50 Hx75 W Folding Door Gate Flexible Expanding Security Gate Steel Safety Gates 360 Rolling Barricade Gate Scissor Gate with Padlock Aluminum Alloy Mesh
YITAHOME$108.715 rev
GarveeTech Single Foldable Security Gate 61 H x 71 W Aluminum Expandable Fence Portable Safety Barrier with Casters Retractable Driveway Gates 360Rolling Barricade Gate Mobile Safety Barrier
GarveeTech$108.1210 rev
LTSEAME Folding Security Gate with Lockable Scissor Design and 360 Swivel Casters Outdoor Barricade for Entry Security Garage Warehouse and Pool Areas (75Wx75 H)
LTSEAME$141.1316 rev
Trending
90-day click momentum50 High x 67 Wide Expanding Security Gate. Black Aluminum Folding Scissor Gate with 360 Rolling Design. a Flexible and Portable Barricade for Driveways Doors and Access Control.
GarveeTech$79.755.0★
VEVOR Expandable Barricade 10FT Expandable Safety Barrier Flexible Mobile Barricade with Locking Casters Portable Folding Security Gate Metal Traffic Fence for Patio Garden Stairway
VEVOR$63.004.2★
GarveeTech Single Foldable Security Gate 61 H x 71 W Aluminum Expandable Fence Portable Safety Barrier with Casters Retractable Driveway Gates 360Rolling Barricade Gate Mobile Safety Barrier
GarveeTech$108.125.0★
LTSEAME Folding Security Gate with Lockable Scissor Design and 360 Swivel Casters Outdoor Barricade for Entry Security Garage Warehouse and Pool Areas (75Wx75 H)
LTSEAME$141.134.0★
YITAHOME Single Folding Security Gate 50 Hx75 W Folding Door Gate Flexible Expanding Security Gate Steel Safety Gates 360 Rolling Barricade Gate Scissor Gate with Padlock Aluminum Alloy Mesh
YITAHOME$108.714.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice sturdy gate”
“Nice and it even comes with a lock and key”
“Good quality, easy installation”
“Easy to install”
“very reasonably priced”
“works for its intended purpose”
“Very nice for a little more security”
“easy for everyone to use”
“Veraste Retractable Baby Gate”
“Works for our need”
What buyers complain about
“Not so sturdy”
“poor quality”
“Installation was impossible”
“Doesn't unlock”
“Deforms after a period of time”
“Not with the money”
“Not one word of instruction”
“Way to big when I asked for a room window bar smh”
“Waste of money”
“Didnt work for me”