roll on sunscreen kids
Worth a lookShows demand growing +307.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+307.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.79avg listing price — sweet spot $15–$100
Price range
Good$5.70–$26.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,114.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$115K$115K/yr · 64K searches
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
543
Top-5 brand share
82%
Open market
14%
- Sun Bum30%
- Banana Boat26%
- Coppertone11%
- Neutrogena8%
- BabyGanics7%
- Solar Buddies4%
- Open — no brand owns it (5 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Banana Boat Sport Kids Sunscreen Roll On Lotion SPF 60 2.5oz | Travel Size Sunscreen for Kids Roll On Childrens Sunblock SPF 60 2.5oz
Banana Boat$8.074.3★1,672 rev
Sun Bum Baby Bum Mineral SPF 50 Roll-On Sunscreen - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Broad Spectrum Moisturizing UVA/UVB - Travel Size - 3 oz
Sun Bum$14.914.7★844 rev
Coppertone Kids Roll On Sunscreen Lotion SPF 50 Tear Free Kids Sunscreen with Blue Color and Zinc Oxide Sun Protection 2.5 Fl Oz Tube
Coppertone$10.444.6★520 rev
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz
Sun Bum$10.804.7★3,905 rev
Babyganics SPF 50 Kids Mineral Sunscreen Roller Ball Totally Tropical | UVA UVB Protection | Octinoxate & Oxybenzone Free | Water Resistant | 2 Pack (3 ounce)
BabyGanics$20.654.6★989 rev
Newest
by launch date
Kids Roll-On Mineral Sunscreen SPF 50 for Face & Body Natural Sunscreen Lotion Applicator Travel Size Reef Safe Summer Beach Vacation Travel Essentials 2 Pack
Bella's Friends Life$24.58122 rev
TUBBY TODD Mineral Sunstick - Broad Spectrum SPF 30 Sunscreen for Kids - Water-Resistant Stick Sunscreen for Body & Face - Safe for Sensitive Skin - 1 Pack 0.5 oz
TUBBY TODD$16.9594 rev
Hello Bello Baby SPF 50 Mineral Face + Body Sunscreen Stick - Water Resistant Broad Spectrum UVA + UVB Sun Protection 1oz
Hello Bello$14.2079 rev
Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz
Neutrogena$18.981,261 rev
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz
Sun Bum$10.803,905 rev
Trending
90-day click momentumHello Bello Baby SPF 50 Mineral Face + Body Sunscreen Stick - Water Resistant Broad Spectrum UVA + UVB Sun Protection 1oz
Hello Bello$14.204.8★
Kids Roll-On Mineral Sunscreen SPF 50 for Face & Body Natural Sunscreen Lotion Applicator Travel Size Reef Safe Summer Beach Vacation Travel Essentials 2 Pack
Bella's Friends Life$24.584.5★
TUBBY TODD Mineral Sunstick - Broad Spectrum SPF 30 Sunscreen for Kids - Water-Resistant Stick Sunscreen for Body & Face - Safe for Sensitive Skin - 1 Pack 0.5 oz
TUBBY TODD$16.954.8★
Babyganics SPF 50 Travel Size Kids Sunscreen Stick UVA UVB Protection | Water & Sweat Resistant |1.6oz (Pack of 2)
BabyGanics$26.734.3★
Sun Bum Baby Bum Mineral SPF 50 Sunscreen Stick - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - UVA/UVB Face and Body Protection - Unscented for Sensitive Skin - Travel Size - 0.45 Oz
Sun Bum$10.574.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +307.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 19.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy access”
“Applicator works really well”
“Smells very tropical as well”
“Luxurious product”
“I love that this stick easily glides on”
“Worked and convenient size”
“It has proven to be gentle on my child's sensitive skin”
“Good value for money”
“The sponge is very soft”
“It works extremely well”
What buyers complain about
“Allergic reaction”
“Very hard to get out”
“This one fell incredibly short”
“Didnt work”
“Expensive,”
“always comment that it smells like bananas”
“Not super white. it has to be somewhat if you want it to work without all the chemicals in it”
“clearly not a consistent product based on my experience and reviews online”
“It is greasy”
“this leaks everywhere”