reolink e1 pro
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$55.51avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$603K$603K/yr · 289K searches
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$16.57–$195.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay5.0%return rate — above 6% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad11,179.27avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
12
Top-5 brand share
92%
Open market
0%
- Tapo57%
- REOLINK32%
- --8%
- Amcrest3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tapo 2K+ Indoor/Outdoor Wired Security Camera - 2024 PCMag Editors Choice Person/Pet/Vehicle Detection Baby Monitoring Color Night Vision Subscription-Free Local Storage or Optional Cloud C120
Tapo$29.304.4★5,335 rev
Reolink E1 Pro PT Wi-Fi Indoor Camera for Baby & Pet Monitoring Auto Tracking 3K 5MP Night Vision Enhanced by F1.6 Aperture Person/Pet/Baby Crying Detection 2.4/5GHz Wi-Fi Two-Way Audio
REOLINK$47.534.2★13,210 rev
REOLINK 4MP 2K Indoor Camera E1 Plug-in Wireless WiFi 6 Security Camera 360 Degree Pet Camera with Phone app Baby Monitor with Person/Pet/Cry Detection Night Vision 2-Way Talk Local Storage
REOLINK$29.294.2★18,443 rev
Tapo 2K+ Indoor/Outdoor Wired Security Camera - Person/Pet/Vehicle Detection Baby Monitoring Color Night Vision IP66 Weather Resistant Subscription-Free Local Storage or Optional Cloud C121
Tapo$30.074.3★954 rev
Tapo 2K Pan/Tilt Security Camera for Baby Monitor Dog Camera w/Motion Detection 2-Way Audio Siren Night Vision Cloud&SD Card Storage Works w/Alexa & Google Assistant 2-Pack (Tapo C210P2)
--$36.524.5★21,375 rev
Newest
by launch date
Tapo 2K Indoor/Outdoor Wired Security Camera - Works as a Baby Monitor & Pet Camera Person/Motion/Baby Cry Detection 2-Way Audio Siren Subscription-Free SD Storage or Optional Cloud C113 (2-Pack)
Tapo$38.70509 rev
Tapo 2K+ Indoor/Outdoor Wired Security Camera - Person/Pet/Vehicle Detection Baby Monitoring Color Night Vision IP66 Weather Resistant Subscription-Free Local Storage or Optional Cloud C121
Tapo$30.07954 rev
Tapo 2K+ Indoor/Outdoor Wired Security Camera - 2024 PCMag Editors Choice Person/Pet/Vehicle Detection Baby Monitoring Color Night Vision Subscription-Free Local Storage or Optional Cloud C120
Tapo$29.305,335 rev
Tapo 2K Pan/Tilt Security Camera for Baby Monitor Dog Camera w/Motion Detection 2-Way Audio Siren Night Vision Cloud&SD Card Storage Works w/Alexa & Google Assistant 2-Pack (Tapo C210P2)
--$36.5221,375 rev
REOLINK E1 Pro(Black) 3K PT Wi-Fi Indoor Camera for Baby & Pet Monitoring Auto Tracking 5MP Night Vision Enhanced by F1.6 Aperture Person/Pet/Baby Crying Detection 2.4/5GHz Wi-Fi Two-Way Audio
REOLINK$47.7513,210 rev
Trending
90-day click momentum
Amcrest Dual-Lens 4K (8MP) Outdoor Security WiFi Camera 2 x 4MP Lenses WiFi AI Bullet IP Camera Dual-Band 2.4Ghz & 5Ghz Face Detection Panoramic 180 FOV 4K@15fps
Amcrest$195.904.4★
TP-Link Tapo 1080P Indoor Security Camera for Baby Monitor Dog Camera w/Motion Detection 2-Way Audio Siren Night Vision Cloud & SD Card Storage Works w/Alexa & Google Home (Tapo C100)
--$16.574.4★
Tapo 2K Indoor/Outdoor Wired Security Camera - Works as a Baby Monitor & Pet Camera Person/Motion/Baby Cry Detection 2-Way Audio Siren Subscription-Free SD Storage or Optional Cloud C113 (2-Pack)
Tapo$38.704.5★
REOLINK Home Security Camera System 4MP HD Plug-in Indoor WiFi 6 Pan Tilt Pet Camera Baby Monitor Night Vision 2 Way Talk Smart Human/Pet Detection Local microSD Card Storage E1(2 Pack)
REOLINK$57.454.2★
REOLINK 4MP 2K Indoor Camera E1 Plug-in Wireless WiFi 6 Security Camera 360 Degree Pet Camera with Phone app Baby Monitor with Person/Pet/Cry Detection Night Vision 2-Way Talk Local Storage
REOLINK$29.294.2★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +20.9% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing price”
“Build quality is solid”
“EASY to set up”
“Picture quality is great”
“Easy to use app”
“Good video”
“Easy peasy”
“Night vision is reliable”
“The built in motion detection also works really well”
“Good connection”
What buyers complain about
“Cannot Connect”
“Not very functional”
“Cheap camera”
“Absolute Garbage”
“horrible app”
“Barely a week even”
“Very difficult to install”
“Not working with my phone”
“Audio doesnt work”
“Listing is inaccurate”