red basket
Skip itSoft demand (-67.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.66–$38.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,623.02avg incumbent reviews — the moat a new listing must climb
Market size
Okay$113K$113K/yr · 264K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-67.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
32 falling
Sellers
56
Top-5 brand share
55%
Open market
40%
- MEGASKET17%
- WILLITAT16%
- CHICVITA10%
- COMSE6%
- HONCESTA6%
- Maxuni5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WILLITAT Small Baskets for Gifts Empty 13x 9x 5 Woven Gift Basket with Bag and Ribbon Cotton Rope Kids Dog Cat Toy Bin Box Cute Baby Nursery Organizer Decorative Storage with Handles Red
WILLITAT$9.994.5★132 rev
CHICVITA Small Storage Basket for Gifts Gift Baskets Empty Baby Basket for Toys Towels Decorative Woven Rope Baskets for Living Room Red 13x 10x 5
CHICVITA$16.104.6★757 rev
MEGASKET Red Woven Basket 13 x 9 x 5 Baskets for Gifts Empty Cute Cotton Rope Cat Dog Toy Bin Box Small Woven Bin for Organizing Red Room Decor Nursery Cloth Diaper Storage Organizer
MEGASKET$10.274.7★333 rev
HONCESTA Small Woven Gift Basket Baskets for Gifts Empty Cotton Rope Cat Dog Toy Box Nursery Baby Bin Wicker Basket with Handles Shelf Storage and Home Decor Red 12x 8x 5
HONCESTA$9.694.6★240 rev
MEGASKET Red Woven Basket 13.5 x 10 x 6 Red Empty Gift Basket to Fill Decorative Cotton Rope Storage Bin for Organizing Cute Baby Nursery Organizer Rectangle Dog Toy Bin Room Decor
MEGASKET$14.314.6★90 rev
Newest
by launch date
WILLITAT Small Red Woven Basket 13x 9x 5 Gift Basket Empty Christmas Valentine Day Cotton Rope Kid Pet Toy Bin Box Cute Baby Nursery Easter Organizer Decorative Wicker Storage Red Room Decor
WILLITAT$9.4732 rev
Colingmill Large Led Light Woven Gift Basket with Handles Thank You Card 14.5 x 11 x 6.3 Storage Bow Basket Empty for Wedding Baby Showers Pet Toy Bin No Batteries Included(Red)
Colingmill$19.916 rev
Sherr 36 Pack Classroom Storage Basket Small Plastic Basket for Organizing Crayon Pencil Container Storage Bin Tray Holder for Paper Shelf Back to School Office Supply 6.1 l x 4.3 w x 2.4 h(Red)
Sherr$21.5069 rev
MEGASKET Red Woven Basket 13.5 x 10 x 6 Red Empty Gift Basket to Fill Decorative Cotton Rope Storage Bin for Organizing Cute Baby Nursery Organizer Rectangle Dog Toy Bin Room Decor
MEGASKET$14.3190 rev
Maison Serene Collapsible Felt RED Storage Basket with Handles Foldable Fabric Bin Organizer for Shelves Closet Toy Storage & Nursery SMALL
Maison Serene$13.1536 rev
Trending
90-day click momentumColingmill Large Led Light Woven Gift Basket with Handles Thank You Card 14.5 x 11 x 6.3 Storage Bow Basket Empty for Wedding Baby Showers Pet Toy Bin No Batteries Included(Red)
Colingmill$19.915.0★
WILLITAT Small Red Woven Basket 13x 9x 5 Gift Basket Empty Christmas Valentine Day Cotton Rope Kid Pet Toy Bin Box Cute Baby Nursery Easter Organizer Decorative Wicker Storage Red Room Decor
WILLITAT$9.474.9★
Sherr 36 Pack Classroom Storage Basket Small Plastic Basket for Organizing Crayon Pencil Container Storage Bin Tray Holder for Paper Shelf Back to School Office Supply 6.1 l x 4.3 w x 2.4 h(Red)
Sherr$21.504.6★
BOSROTY Baby Gift Baskets Empty with Handle Small Woven Basket with Gift Bags and Ribbons Decorative Organizer Box for Baby Pet Toy 12 x 8 x 5 Red
BOSROTY$9.204.6★
COMSE Gift Basket Empty Small Woven Basket with Gift Bags and Ribbons Nursery Bin to Fill with Small Items Baby Pet Toy Organizer Box 12 x 8 x 5 Solid Red
COMSE$9.564.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -67.7% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The basket is make with very good quality”
“Perfect size”
“Super sturdy boxes”
“The color is accurate”
“Easy to store stuff in”
“it was definitely worth the money”
“This is exactly what I wanted”
“It feels sturdy and durable”
“Nice thick good”
“I picked this foldable storage basket to help in my constant need to organize”
What buyers complain about
“Small Basket”
“Not sturdy at all”
“I cannot get it into the correct shape”
“Totally not worth it”
“I threw away the very poor quality”
“Does not look like like the ad”
“oblong”
“Didn't work”
“It was broken for one side very cheap materia not worth the $18”
“has a horrible smell”