purple basket
Worth a lookShows low returns (1.5%), but soft demand (-12.3% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$16.72avg listing price — sweet spot $15–$100
Price range
Good$6.60–$38.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,043.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$129K$129K/yr · 253K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
37
Top-5 brand share
55%
Open market
39%
- COMSE16%
- Poschnor15%
- MEGASKET9%
- WILLITAT9%
- XUANGUO7%
- INGHUA6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Poschnor Baby Gift Basket with Gift Bags and Ribbons Empty Cotton Basket Toy Storage for Baby and Pet 12X 8 X 5 inch Purple.
Poschnor$9.874.7★726 rev
COMSE Small Woven Basket with Gift Bags and Ribbons Gift Basket Empty Cotton Rope Storage Organizer Baby Toy Box with Handles 12 x 8 x 5 Purple
COMSE$9.464.6★1,048 rev
MEGASKET Purple Woven Basket 13.5 x 10 x 6 Purple Empty Gift Basket to Fill Decorative Cotton Rope Storage Bin for Organizing Cute Baby Nursery Organizer Rectangle Dog Toy Bin Room Decor
MEGASKET$14.854.6★90 rev
WILLITAT Basket for Gifts Empty 13x 9x 5 Small Purple Woven Rope Bin Gift Basket Empty Kids Dog Cat Toy Bin Box Cute Baby Nursery Organizer Decorative Storage with Handles Purple Room Decor
WILLITAT$8.984.9★32 rev
INGHUA Rectangular Storage Basket Fabric Organizer Bin for Toys Books Clothes Gifts Pets-Perfect for Home Office Nursery Dorm Shelf(Rec-butterfly )
INGHUA$9.994.6★2,144 rev
Newest
by launch date
Gift Baskets for Women Birthday Gifts for Women Self Care Mothers Day Gift Care Package Get Well Spa Gifts Ideas for women Friend sister Mom Purple (10 classic Aurora Dark Purple)
LCUGIS$24.1356 rev
Willinglong Mothers Day Empty Basket for Gifts with Best MOM Ever Pattern Woven Baskets with Handles for Mom Mothers Day Anniversary Birthday Party Home Decor 15 x 10 x 9 Inch(Purple)
Willinglong$20.0010 rev
Colingmill Gift Basket for Graduation Empty Woven Basket with Gift Bag Bow and Tissue Paper Decorative Rope Baskets for 2026 Grad Keepsake Gifts 14x 10x 5.5(Deep Purple)
Colingmill$16.6114 rev
WILLITAT Basket for Gifts Empty 13x 9x 5 Small Purple Woven Rope Bin Gift Basket Empty Kids Dog Cat Toy Bin Box Cute Baby Nursery Organizer Decorative Storage with Handles Purple Room Decor
WILLITAT$8.9832 rev
WILLITAT Cute Purple Gift Basket Woven Baskets for Gifts Empty Cotton Rope Storage Bin for Organizing Cat Dog Toy Box Baby Nursery Organizer Wicker Easter Basket with Handle Purple Room Decor
WILLITAT$13.9042 rev
Trending
90-day click momentumWillinglong Mothers Day Empty Basket for Gifts with Best MOM Ever Pattern Woven Baskets with Handles for Mom Mothers Day Anniversary Birthday Party Home Decor 15 x 10 x 9 Inch(Purple)
Willinglong$20.004.3★
Colingmill Gift Basket for Graduation Empty Woven Basket with Gift Bag Bow and Tissue Paper Decorative Rope Baskets for 2026 Grad Keepsake Gifts 14x 10x 5.5(Deep Purple)
Colingmill$16.614.2★
Dark Purple Organizing Baskets Stackable Pantry Organizers and Basket Set of 12 Plastic Storage Baskets for Shelves Classrooms Kitchens Laundry Room Bathrooms and Bedrooms
YYQX$29.214.1★
BOSROTY Baby Gift Baskets Empty with Handle Small Woven Basket with Gift Bags and Ribbons Decorative Organizer Box for Baby Pet Toy 12 x 8 x 5 Purple
BOSROTY$9.514.6★
Gift Baskets for Women Birthday Gifts for Women Self Care Mothers Day Gift Care Package Get Well Spa Gifts Ideas for women Friend sister Mom Purple (10 classic Aurora Dark Purple)
LCUGIS$24.134.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute gift”
“Awesome fragrance”
“The quality of the items feels solid”
“I love the color”
“Just what I needed”
“Not expensive”
“Stylish”
“Great size”
“holds a lot of stuff”
“Sturdy, well made”
What buyers complain about
“the socks may be too big”
“didnt keep their shape as much as I wanted them to”
“There is NO stainless steel straw as advertised”
“Looks cheap”
“Too flimsy”
“also a little different somewhere in between that scent”
“I think they really inflated some of those prices”
“I'm not much of a lover of purple”
“making it difficult to open the box”
“Blanket is a thin material so its not great quality”