pura diapers size 6
Worth a lookShows demand growing +133.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+133.0%90-day search growth — must beat 0% to launch
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$36.12avg listing price — sweet spot $15–$100
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Great$12.61–$54.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,061.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 16K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Open market
0%
- Pura100%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pura Size 6 Eco-Friendly Diapers (29+ lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 1 Packs of 18 Diapers
Pura$12.614.0★2,400 rev
Pura Size 6 Eco-Friendly Diapers (29+ lbs) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK Recyclable Paper Packaging 18 Count (Pack of 3) (54 Diapers)
Pura$29.394.0★2,400 rev
Pura Size 5 Eco-Friendly Diapers (24-35 lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 6 Packs of 20 (120 Diapers)
Pura$54.614.0★2,400 rev
Pura Size 6 Eco-Friendly Diapers (29+ lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 18 Count (Pack of 6) Total-108
Pura$54.634.0★2,400 rev
Pura Hypoallergenic Diaper Pants Size 6 (33+ lbs) Overnight up to 12 Hours Leak Protection Suitable for Sensitive Skin Totally Chlorine Free Soft Organic Cotton 3 Packs of 17 (51 Pull Up Pants)
Pura$36.704.0★371 rev
Newest
by launch datePura Hypoallergenic Diaper Pants Size 6 (33+ lbs) Overnight up to 12 Hours Leak Protection Suitable for Sensitive Skin Totally Chlorine Free Soft Organic Cotton 3 Packs of 17 (51 Pull Up Pants)
Pura$36.70371 rev
Pura Size 6 Eco-Friendly Diapers (29+ lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 1 Packs of 18 Diapers
Pura$12.612,400 rev
Pura Size 6 Eco-Friendly Diapers (29+ lbs) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK Recyclable Paper Packaging 18 Count (Pack of 3) (54 Diapers)
Pura$29.392,400 rev
Pura Size 5 Eco-Friendly Diapers (24-35 lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 6 Packs of 20 (120 Diapers)
Pura$54.612,400 rev
Pura Size 6 Eco-Friendly Diapers (29+ lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 18 Count (Pack of 6) Total-108
Pura$54.632,400 rev
Trending
90-day click momentum
Pura Size 7 Eco-Friendly Diapers (33+lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 3 Packs of 17 (51 Diapers)
Pura$28.754.0★
Pura Size 5 Eco-Friendly Diapers (24-35 lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 6 Packs of 20 (120 Diapers)
Pura$54.614.0★
Pura Size 6 Eco-Friendly Diapers (29+ lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 1 Packs of 18 Diapers
Pura$12.614.0★
Pura Hypoallergenic Diaper Pants Size 6 (33+ lbs) Overnight up to 12 Hours Leak Protection Suitable for Sensitive Skin Totally Chlorine Free Soft Organic Cotton 3 Packs of 17 (51 Pull Up Pants)
Pura$36.704.0★
Pura Size 6 Eco-Friendly Diapers (29+ lbs) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK Recyclable Paper Packaging 18 Count (Pack of 3) (54 Diapers)
Pura$29.394.0★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — +133.0% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“-doesnt leak throughout night(10-12hrs).”
“The diapers are super soft and very absorbent”
“causing zero diaper rashes”
“They are clean”
“The quality is great”
“these are incredibly soft. thanks to the organic cotton”
“Nontoxic, cruelty free, plastic free and EFFECTIVE”
“Eco-friendly without the cardboard feel”
“I loved that they were natural, not full of chemicals and all that”
“They hold up ok during the day”
What buyers complain about
“he leaks through the diaper”
“Bad fit”
“Chemical smell”
“they gave my son a rash”
“the absorbent part of the diaper seems to fall apart in small pieces inside of the diaper”
“They do not work”
“She pees through it every night so we are constantly washing clothes”
“Also, these are HORRIBLE for overnights”