pura diapers size 5
Worth a lookShows searches that convert (18.3% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$42.03avg listing price — sweet spot $15–$100
Price range
Incredible$29.45–$54.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,400avg incumbent reviews — the moat a new listing must climb
Market size
Okay$190K$190K/yr · 25K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Open market
0%
- Pura100%
Product shelf
All 2 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pura Size 5 Eco-Friendly Diapers (24-35 lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 6 Packs of 20 (120 Diapers)
Pura$54.614.0★2,400 rev
Pura Size 5 Eco-Friendly Diapers (24-35 lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton up to 12 Hours Leak Protection Allergy UK 3 Packs of 20 (60 Count)
Pura$29.454.0★2,400 rev
Newest
by launch datePura Size 5 Eco-Friendly Diapers (24-35 lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 6 Packs of 20 (120 Diapers)
Pura$54.612,400 rev
Pura Size 5 Eco-Friendly Diapers (24-35 lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton up to 12 Hours Leak Protection Allergy UK 3 Packs of 20 (60 Count)
Pura$29.452,400 rev
Trending
90-day click momentumPura Size 5 Eco-Friendly Diapers (24-35 lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton up to 12 Hours Leak Protection Allergy UK 3 Packs of 20 (60 Count)
Pura$29.454.0★
Pura Size 5 Eco-Friendly Diapers (24-35 lbs) Totally Chlorine Free (TCF) Hypoallergenic Soft Organic Cotton Sustainable up to 12 Hours Leak Protection Allergy UK 6 Packs of 20 (120 Diapers)
Pura$54.614.0★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +37.4% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“We love how soft the material is”
“they do not irritate my baby's skin”
“They are clean”
“Nontoxic, cruelty free, plastic free and EFFECTIVE”
“They dont leak either”
“They hold up ok during the day”
“High back, no blowouts, and zero chemical smell”
“Eco-friendly without the cardboard feel”
“these are incredibly soft. thanks to the organic cotton”
“I dont think theyre too expensive in comparison to the other nontoxic brands”
What buyers complain about
“he leaks through the diaper”
“Bad fit”
“the absorbent part of the diaper seems to fall apart in small pieces inside of the diaper”
“they gave my son a rash”
“they dont work properly”
“These diapers have the weakest fastener tabs known to the universe”
“not the sticky part”
“Horrible diapers”
“She pees through it every night so we are constantly washing clothes”
“Also, these are HORRIBLE for overnights”