pumping spray
Worth a lookShows searches that convert (10.7% search→purchase), but a concentrated shelf (top 5 take 95% of clicks) keeps it on the watch list.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Market size
Great$958K$958K/yr · 624K searches
Avg price
Good$14.36avg listing price — sweet spot $15–$100
Price range
Good$7.51–$24.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,957.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
13
Top-5 brand share
95%
Open market
2%
- Legendairy Milk42%
- Lansinoh22%
- CoBoo17%
- Momcozy10%
- Boobie Brands5%
- Medela3%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Legendairy Milk Pumping Spray 4 oz. Helps Sore Nipples & Clogged Ducts Organic Lubricant for Breast Shields and Flanges Vegan Breast Pump Spray Natural & Lanolin-Free Made in USA
Legendairy Milk$24.774.5★1,557 rev
Lansinoh Organic Pumping Spray Lanolin-Free Flange Lubricant Breast Pump Spray | Hypoallergenic Vegan Plant-Based Breastfeeding Essentials for Sore Nipples & Moisturized Skin 2 Fl oz
Lansinoh$14.554.7★368 rev
CoBoo The Original Pumping Spray 2 Fl Oz | Organic Lubricant for Breast Pumping | Pump Flange Spray for Breast Shields | Vegan & Lanolin Free Made in USA | Helps Sore Nipples & Clogged Milk Ducts
CoBoo$14.714.6★1,591 rev
Momcozy Electric Breast Pump Cleaning Spray Effective Milk Fat Removal & Purely Clean Natural Grapefruit Scent Spray for Pump or Accessories and other Baby Products (Not a Lubricant) 8.5 Fl Oz
Momcozy$9.224.3★2,611 rev
Boobie Pump to the Max Breast Pump & Nipple Comfort Spray | for Breastfeeding Moms | Increase Milk Supply & Ease Pumping Discomfort + Sore Nipples During Nursing | 3 oz
Boobie Brands$13.924.2★526 rev
Newest
by launch dateLansinoh Organic Pumping Spray Lanolin-Free Flange Lubricant Breast Pump Spray | Hypoallergenic Vegan Plant-Based Breastfeeding Essentials for Sore Nipples & Moisturized Skin 2 Fl oz
Lansinoh$14.55368 rev
Momcozy Electric Breast Pump Cleaning Spray Effective Milk Fat Removal & Purely Clean Natural Grapefruit Scent Spray for Pump or Accessories and other Baby Products (Not a Lubricant) 8.5 Fl Oz
Momcozy$9.222,611 rev
Motherkind Pumping Spray Helps Chafing Clogged Duct Relief Lanolin-free & Safe for Baby and Mama USDA Certified Organic Breast Pump Spray Soothing and Nourishing for Pumping Moms (2 oz)
Motherkind Organics$15.84194 rev
Boobie Pump to the Max Breast Pump & Nipple Comfort Spray | for Breastfeeding Moms | Increase Milk Supply & Ease Pumping Discomfort + Sore Nipples During Nursing | 3 oz
Boobie Brands$13.92526 rev
Legendairy Milk Pumping Spray 4 oz. Helps Sore Nipples & Clogged Ducts Organic Lubricant for Breast Shields and Flanges Vegan Breast Pump Spray Natural & Lanolin-Free Made in USA
Legendairy Milk$24.771,557 rev
Trending
90-day click momentumLansinoh Organic Pumping Spray Lanolin-Free Flange Lubricant Breast Pump Spray | Hypoallergenic Vegan Plant-Based Breastfeeding Essentials for Sore Nipples & Moisturized Skin 2 Fl oz
Lansinoh$14.554.7★
Legendairy Milk Pumping Spray 4 oz. Helps Sore Nipples & Clogged Ducts Organic Lubricant for Breast Shields and Flanges Vegan Breast Pump Spray Natural & Lanolin-Free Made in USA
Legendairy Milk$24.774.5★
Momcozy Electric Breast Pump Cleaning Spray Effective Milk Fat Removal & Purely Clean Natural Grapefruit Scent Spray for Pump or Accessories and other Baby Products (Not a Lubricant) 8.5 Fl Oz
Momcozy$9.224.3★
Medela Quick Clean Breast Pump and Accessory Sanitizer Spray Safe No Rinse Breastpump Sterilizer Eliminates 99.9 of Common Bacteria and Germs 8 Fluid Ounces Clear
Medela$7.514.7★
Boobie Pump to the Max Breast Pump & Nipple Comfort Spray | for Breastfeeding Moms | Increase Milk Supply & Ease Pumping Discomfort + Sore Nipples During Nursing | 3 oz
Boobie Brands$13.924.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it comes in handy very often”
“Great price”
“Easy clean”
“So far, its been consistent and reliable, which is exactly what I was looking for”
“very comfortable”
“Smell is great”
“So far, its been consistent and reliable, which is exactly what I was looking for”
“Size is good”
“Gentle, effective and easy to use”
“Does exactly what its supposed to do”
What buyers complain about
“Smells weird”
“Leaked EVERYWHERE”
“Disappointing for a $27 product”
“damaged my skin”
“Didnt clean milk residue well”
“one of these would only last about 2 weeks”
“they were too small for me”
“the whole bottle was oily”
“slide effect that is not fun for anyone”
“I would still feel uncomfortable”