pregnancy scrapbook
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.09avg listing price — sweet spot $15–$100
Price range
Great$9.13–$37.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 6% kills the launch gate
Review moat
Good1,314.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 112K searches
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
21
Top-5 brand share
73%
Open market
22%
- KeaBabies29%
- ZIRI & ZANE23%
- Peachly9%
- two little dinos6%
- Bibi & Beau6%
- Pearhead5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Alpine)
KeaBabies$18.404.8★2,369 rev
Keepsake Memory Book for Baby Boy or Girl Timeless First 5 Year Baby Book A Milestone Book to Record Every Event from Birth to Age 5 Gender Neutral Journal Scrapbook Photo Album
ZIRI & ZANE$28.884.9★6,861 rev
Keepsake Pregnancy Journal to Cherish Forever - A Pregnancy Book to Capture Every Milestone of Mom & Babys 9-Month Journey - Pregnancy Baby Journal For Expecting First Time Moms & Experienced Moms
ZIRI & ZANE$22.464.8★1,992 rev
Pregnancy Journal Pregnancy Announcements - 80 Pages Hard Cover Baby Books For Mom To Be Gift Baby Memory Book Keepsake Gender Reveal Gifts For New Moms Shower & Registry (Clay)
KeaBabies$18.454.8★1,965 rev
Peachly Pregnancy Journal - Linen Pregnancy Book to Capture Every Milestone - Pregnancy Must Haves - Baby Book Keepsake Pregnancy Journals For First Time Moms and Experienced Moms
Peachly$37.834.8★340 rev
Newest
by launch date
Pregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake
CV CHARVORIA$24.0523 rev
Clearblue Bedazzled Pregnancy Announcement Keepsake Stick 1ct; Unique and Memorable Reminder for Sharing Special Moments on Social Media
Clearblue$25.4834 rev
Pregnancy Journal 82 Page Hardcover Memory Book for Expecting Moms | Beautiful & Thoughtful Mom to Be Gift Pregnancy Book for First Time Moms Ultrasound Baby Picture Pocket
Paper Plan$12.83172 rev
Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige
Pearhead$12.7239 rev
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Pregnancy Tracking Diary Scrapbook Keepsake Gift for Mom to Be Expecting New Parent Beige
Lanpn$17.8589 rev
Trending
90-day click momentumPregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake
CV CHARVORIA$24.054.5★
Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige
Pearhead$12.724.8★
Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Sage)
KeaBabies$18.564.8★
Lamare Pregnancy Journal for First Time Moms Pregnancy Planner Sonogram Photo Album & Pregnancy Scrapbook for Expecting Moms First Time Mom Gift Pregnancy Must-Have
Lamare$24.904.7★
Woodland Pregnancy Journal Weekly Pregnancy Planner & Scrapbook Ultrasound Photo Pages Milestone Trackers & FirstYear Keepsake Book - Pregnant Gifts For New Mom
Bibi & Beau$24.414.7★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -17.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality feels solid”
“I love they offer different design options:”
“Worth buying”
“It has so many opportunities to share memories”
“Just as advertised”
“gifted they love it”
“Easy to use”
“The paper is a good quality”
“Durable”
“Love the color”
What buyers complain about
“Small”
“It looks much more expensive than it is”
“it already looks used”
“Arrived Stained”
“not ideal if you want to include pictures”
“Not good quality, looks cheap”
“The pages are thick”
“is that you have to glue or tape on all the photos that you add. minus a half to full star”
“Not much room to write on”
“The tabs were bent”