pregnancy journal
Worth a lookShows a sweet-spot price point ($22.32 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.
Avg price
Great$22.32avg listing price — sweet spot $15–$100
Price range
Great$11.59–$40.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$593K$593K/yr · 760K searches
Returns
Good2.5%return rate — above 6% kills the launch gate
Review moat
Good1,163.43avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
21
Top-5 brand share
71%
Open market
24%
- KeaBabies30%
- Peachly15%
- ZIRI & ZANE13%
- ZICOTO8%
- Lamare5%
- Paper Plan5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Alpine)
KeaBabies$18.404.8★2,369 rev
Peachly Pregnancy Journal - Linen Pregnancy Book to Capture Every Milestone - Pregnancy Must Haves - Baby Book Keepsake Pregnancy Journals For First Time Moms and Experienced Moms
Peachly$37.834.8★340 rev
Keepsake Pregnancy Journal to Cherish Forever - A Pregnancy Book to Capture Every Milestone of Mom & Babys 9-Month Journey - Pregnancy Baby Journal For Expecting First Time Moms & Experienced Moms
ZIRI & ZANE$22.464.8★1,992 rev
Pregnancy Journal and Memory Book with Stickers and Keepsake Pocket - Lovely Must Have Gift for First Time Moms to Be - The Perfect Planner to Track Your Little Ones Life-Changing Journey
ZICOTO$13.684.8★1,724 rev
Pregnancy Journal Pregnancy Announcements - 80 Pages Hard Cover Baby Books For Mom To Be Gift Baby Memory Book Keepsake Gender Reveal Gifts For New Moms Shower & Registry (Clay)
KeaBabies$18.454.8★1,965 rev
Newest
by launch date
Pregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake
CV CHARVORIA$24.0523 rev
Pregnancy Journal 82 Page Hardcover Memory Book for Expecting Moms | Beautiful & Thoughtful Mom to Be Gift Pregnancy Book for First Time Moms Ultrasound Baby Picture Pocket
Paper Plan$12.83172 rev
Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige
Pearhead$12.7239 rev
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Pregnancy Tracking Diary Mom to Be Keepsake Gift for Expecting New Parent Beige
Lanpn$19.3975 rev
Pregnancy Journal for First Time Moms 2026 Hardcover Pregnancy Book Pregnancy Scrapbook - Gender Neutral Baby Book Keepsake with Notes Section Photo Pocket &Detailed Prompts
WINTC$11.59107 rev
Trending
90-day click momentumPregnancy Journal for First Time Moms 2026 I Faux Leather Gold Foil & Bearly Wait Theme I Pregnancy Must Haves Gifts for Expecting Mom/Gifts for Pregnant Women Mom To Be - Baby Book Keepsake
CV CHARVORIA$24.054.5★
120 Pages Pregnancy Journal Book - Linen Cover Pregnancy Memory Book - Flat Lay First Time Mom Journal - Pregnancy Gifts for First Time Moms Cream
DUNCAN & STONE PAPER CO.$30.324.7★
Pregnancy Journal for First Time Moms Gifts - 90 Pages Hardcover Pregnancy Memory Book Beautiful & Cute Baby Book Keepsake Ultrasound Baby Scrapbook Mom To Be Gift (Sage)
KeaBabies$18.564.8★
Lamare Pregnancy Journal for First Time Moms Pregnancy Planner Sonogram Photo Album & Pregnancy Scrapbook for Expecting Moms First Time Mom Gift Pregnancy Must-Have
Lamare$24.904.7★
Pearhead Pregnancy Journal Linen Guided Pregnancy Memory Book with Sonogram Photo Insert Beige
Pearhead$12.724.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful quality”
“elegant design”
“Worth buying”
“It was even better then expected”
“It has so many opportunities to share memories”
“The paper is a good quality”
“gifted they love it”
“Easy to use”
“Durable”
“Love the color and simplicity”
What buyers complain about
“Small”
“It looks much more expensive than it is”
“The pages are thick”
“Reselling used”
“Not much room to write on”
“is that you have to glue or tape on all the photos that you add. minus a half to full star”
“we are gettin a tad tired of EVERYTHING being PINK”
“Im docking two stars because I was expecting the quality the old baby books were years ago”
“Not enough photo space”
“lies flat when open”