pregnancy box
Worth a lookShows a sweet-spot price point ($29.45 avg), but a small market ($59K/yr) keeps it on the watch list.
Avg price
Incredible$29.45avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Great$8.02–$64.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Review moat
Okay1,954.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 108K searches
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
77
Top-5 brand share
46%
Open market
50%
- The Honest Company21%
- Looca8%
- Lokaheadr6%
- ELEMENU6%
- Bump Boxes5%
- Suhctuptx4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 68 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Honest Company New Mama Care Essentials Gift Set Hospital Bag Must Haves Travel Size Nip Balm (0.5 oz) Glow On Body Cream (1 Gotta Face Wash (1.75 fl) with Reusable Pouch
The Honest Company$16.294.7★630 rev
Pregnancy Gifts for Expecting Moms Thoughtful Gifts for New Moms Gift Basket for Mom To Be Gift for Pregnant Women Friend Pregnancy Announcement Presents for First Time Mom New Mama Mommy To Be
Looca$20.044.8★1,748 rev
The Honest Company Mama Body and Belly Bump Love Bundle Moisturizing Plant Based Oil and Stretch Mark Butter Cream
The Honest Company$28.694.6★688 rev
New Mom Care Package After Baby 7pcs New Mom Gifts Set After Birth Postpartum Gifts for Mom After Birth Postpartum Essentials for Mom Kit Pregnancy Gifts for First-Time Moms Expecting Mom
ELEMENU$35.734.8★208 rev
Lokaheadr 1st Trimester Pregnancy Gift Box for Expecting and First Time Moms Gifts Basket For Pregnant Women Pregnant Mom Box Frist Trimester Pregnancy Essentials
Lokaheadr$51.414.6★63 rev
Newest
by launch date
New Mom Gifts for Women Care Package Postpartum Gifts for New Mom After Birth Essentials Kit Pregnancy Gifts for Expecting Pregnant First Time Mom To Be Gift Basket Gender Reveal Gift Push Presents
MAYICIVO$43.8516 rev
12X Pregnancy Gift Basket for Women New Mom Care Package with Insulated Tumbler Sonogram Picture Frame Affirmation Cards Massage Tools and Scented Candle for First Time Mom Present for Moms To Be
TFHESIRUUTFH$44.717 rev
Aollewoiti 15 Pcs Get Well Soon Gift Baskets for Women Mothers Day & Birthday Gifts for Mom Wife Friend Care Package with Soft Blanket & Insulated Tumbler Pink
Aollewoiti$39.27104 rev
New Mom Gift Basket | New Mom Care Package with Tote Bag Mug | Spa & Relaxation Set with Rose Bath Salt Scrub Handmade Soap & Card Thoughtful Postpartum Gift for Mommy
Elysirise$33.095 rev
Aollewoiti 15Pcs Get Well Soon Gift Baskets for Women Birthday Gifts for Mom Wife Friend Care Package After Surgery with Flannel Blanket & 20oz Tumbler Pink
Aollewoiti$36.9367 rev
Trending
90-day click momentumAollewoiti 15 Pcs Get Well Soon Gift Baskets for Women Mothers Day & Birthday Gifts for Mom Wife Friend Care Package with Soft Blanket & Insulated Tumbler Pink
Aollewoiti$39.274.8★
Pregnancy Gifts for Expecting Moms Pregnant Mom To Be Gift Basket First Time Mom Gifts for Pregnant Women Friend Pregnancy Announcement Must Haves Essentials Presents for Mommy Mother To Be New Mama
Looca$27.944.8★
New Mom Gift Basket | New Mom Care Package with Tote Bag Mug | Spa & Relaxation Set with Rose Bath Salt Scrub Handmade Soap & Card Thoughtful Postpartum Gift for Mommy
Elysirise$33.094.7★
12X Pregnancy Gift Basket for Women New Mom Care Package with Insulated Tumbler Sonogram Picture Frame Affirmation Cards Massage Tools and Scented Candle for First Time Mom Present for Moms To Be
TFHESIRUUTFH$44.714.5★
New Mom Gifts for Women Care Package Postpartum Gifts for New Mom After Birth Essentials Kit Pregnancy Gifts for Expecting Pregnant First Time Mom To Be Gift Basket Gender Reveal Gift Push Presents
MAYICIVO$43.854.8★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -5.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent gift”
“The quality of everything in this kit is amazing”
“Worth every penny”
“No obnoxious smells”
“Super soft”
“Good moisturizing”
“As advertised”
“Best comfort and quality”
“they fit perfect”
“Easy to use”
What buyers complain about
“Its small”
“didnt have any stretch marks”
“Plastic smell”
“Poor quality”
“Over priced”
“Not as advertised”
“the bottles leaked a little bit”
“caused me to break out in a rash”
“they didnt help at all”
“it's not absorbing good”