portable changing station
Skip itPrices mostly outside the sweet spot ($9.87–$1341.02) — this niche doesn't clear our bar today.
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$160.46avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Review moat
Okay1,548.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay$214K$214K/yr · 48K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Price range
Bad$9.87–$1341.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
68
Top-5 brand share
60%
Open market
36%
- Koala Kare35%
- Astro alan12%
- Maydolly5%
- Alpine4%
- Skip Hop4%
- Kopi Baby4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Koala Kare Surface-Mounted Horizontal Baby Changing Station Model KB300-01 (Grey)
Koala Kare$270.604.8★959 rev
Astro alan Baby Diaper Bag with Changing Station Waterproof Diaper Bag Backpack for Moms Dads with USB Charging Port Baby Shower Gifts Large Capacity diaper backpack Grey
Astro alan$37.524.7★2,589 rev
Koala Kare Surface-Mounted Horizontal Baby Changing Station Model KB300-05 (White Granite)
Koala Kare$286.034.8★959 rev
Alpine Wall Mounted Baby Changing Station - Horizontal Baby Changing Table Foldable Diaper Tables with Safety Strap for Commercial Bathroom ADA Complaint (Hardware Included) White Gray
Alpine$130.734.7★311 rev
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat
Skip Hop$74.314.7★6,722 rev
Newest
by launch date
Maydolly Changing TablePortable Diaper Changing Station Foldable Baby Changing Table Compact Nursery Diaper Changing Table for BabyAdjustable HeightMobile on Wheels (Beige)
Maydolly$97.6753 rev
JVEOO Waterproof Baby Changing Pad Wipeable Diaper Changing Mat
JVEOO$20.25322 rev
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat
Skip Hop$74.316,722 rev
Mallify Baby Changing Pad with Waterproof and Non-Toxic Surface Changing Table Pad with Adjustable Safety Belt Wipe-Clean & Portable Changing Pad for Dresser(Grey)
Mallify$47.25302 rev
JVEOO Vegan Leather Baby Changing Pad Waterproof & Wipeable with Pockets
JVEOO$26.81553 rev
Trending
90-day click momentumMaydolly Changing TablePortable Diaper Changing Station Foldable Baby Changing Table Compact Nursery Diaper Changing Table for BabyAdjustable HeightMobile on Wheels (Beige)
Maydolly$97.674.6★
Astro alan Baby Diaper Bag with Changing Station Waterproof Diaper Bag Backpack for Moms Dads with USB Charging Port Baby Shower Gifts Large Capacity diaper backpack Grey
Astro alan$37.524.7★
Astro alan Baby Diaper Bags with Changing Station Waterproof Diaper Bag Backpack for Moms Dads with USB Charging Port Baby Shower Gifts Large Capacity diaper backpack Red-Green-Blue
Astro alan$38.854.7★
JVEOO Waterproof Baby Changing Pad Wipeable Diaper Changing Mat
JVEOO$20.254.8★
Tiny Twinkle Portable Diaper Changing Pad | Waterproof Wipeable & Compact Baby Changing Pad for Travel | Smart Wipes Pocket & Organized Storage| Newborn Shower Gift (Sage Checkers)
Tiny Twinkle$21.994.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and easy to put together”
“its so easy to clean up”
“Fit perfect”
“very handy”
“Worth the money”
“Its soft”
“Very comfortable”
“Solid product”
“As advertised”
“durable material”
What buyers complain about
“Poor Quality Control”
“Too tall”
“NOT assembled”
“a more expensive”
“Beware of cheap zippers”
“Wheels wont stay on”
“we still couldn't get the pad to be clean”
“Discoloration”
“Only con is that it wobbles a little”
“The product is not suitable for babies”