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pokemon wall decals

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Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 7Growth 20Conversion 6Competition 94Returns 68Price range 56Avg price 64Brand share 79Review moat 58Quality gap 23

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Returns

Good2.3%

return rate — above 6% kills the launch gate

Avg price

Good$13.73

avg listing price — sweet spot $15–$100

Review moat

Good1,178.73

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.51–$27.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Market size

Bad$28K

$28K/yr · 401K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

45 falling

Sellers

49

Top-5 brand share

56%

Open market

40%

  • decalmile23%
  • Amimagen11%
  • YouRfocus9%
  • wondever8%
  • QUCHENG5%
  • AOWDIAO4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5504%$1K6%$2K8%$2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 98 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
12K8KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Easy to use”

Adhesion/Stickiness13%

“sticks well”

Quality-Overall12%

“Adorable and quality”

Color10%

“Vibrant colors”

Value For Money7%

“Great Value for the money”

Advertised Vs Actual Product5%

“Exactly as Described”

Design-Overall5%

“The design is really cute”

Size-Overall4%

“Perfect size”

Fun/Entertainment Experience4%

“Fun for childs room”

Assembly/Installation4%

“Beautiful easy to assemble”

What buyers complain about

Adhesion/Stickiness23%

“Poor adhesive”

Size-Overall11%

“Little small”

Brightness/Shine/Glow7%

“Doesnt glow”

Durability6%

“not durable”

Color4%

“Colors are off”

Quality-Overall4%

“Trash”

Paint Quality3%

“took some spots of paint off”

Magnetic Strength/Adsorption2%

“Poor Magnet Strength”

Ease Of Use2%

“Cannot use”

Advertised Vs Actual Product2%

“its misleading”

Top return reasons

Size-Overall31%
Adhesion/Stickiness13%
Color11%
Advertised Vs Actual Product10%
Value For Money6%
Brightness/Shine/Glow4%
Quality-Overall3%
Display Colors3%
Defective Material/Parts3%
Material Quality2%