pink baby blanket
Skip itSoft demand (-16.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$18.27avg listing price — sweet spot $15–$100
Price range
Great$7.26–$53.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 6% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$90K$90K/yr · 183K searches
Review moat
Bad8,791avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
38
Top-5 brand share
49%
Open market
47%
- Yurhap20%
- American Baby Company11%
- BlueMello7%
- CIVARUA KIDS5%
- HALO5%
- Eonkasp4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yurhap Fleece Baby Blanket Heart Checkered Blanket Ultra Soft Cozy Baby Blankets for Girls Boys Fluffy Infant Toddler Newborn Receiving Blankets for Crib Stroller 3040 (Light Pink)
Yurhap$7.684.7★6,434 rev
BlueMello Baby Swaddle Blanket | Ultra-Soft Plush Essential for Infants 0-6 Months | Receiving Swaddling Wrap Pink | Ideal Newborn Registry and Toddler Boy Accessories | Perfect Baby Girl Shower Gift
BlueMello$20.404.7★6,817 rev
CIVARUA KIDS Floral Baby Blankets for Girls - Super Soft Nursery Minky Blanket Newborn Baby Blanket with Double Layer Dotted Backing Pink Lightweight Bed Throw Blanket 30 x 40 Inch
CIVARUA KIDS$12.574.8★1,105 rev
HALO SuperSoft Bamboo Wearable Blanket 1.5 TOG Buttery Soft Plush Baby Sleep Sack for Newborns Infants & Toddlers Hip-Healthy Design Machine Washable 6 12 Months Medium Dusty Pink
HALO$44.324.8★1,380 rev
Yurhap Checkered Baby Blanket for Girls Pink Fleece Baby Blankets for Girls Boys Warmer Comfort Lightweight Bed Blanket for Toddlers Infants or Newborn 30x40 Pink
Yurhap$7.594.7★3,489 rev
Newest
by launch date
Personalized Baby Blanket with Embroidered Name Custom Baby Receiving Blankets Soft Fleece Toddler Blanket for Newborn Baby Girl Shower Gifts -36 x 36
XJoyBloush$23.7865 rev
lulumoon Muslin Ruffle Baby Blanket - Soft Breathable 100% Cotton Newborn Wrap for Stroller Travel & Car Seat - Ideal for Photography & Nursery Decoration 40x36(Pink Heart)
lulumoon$21.1856 rev
Muslin Baby Blanket Crib Blanket Double-Sided for Girls 40x40 Inch - Pink & Floral Print Quilt Blankets Soft Breathable Toddler Blanket for Infants & Toddlers Naptime/Bath/Stroller
Synrroe$10.6328 rev
Pink Bow Baby Blankets for Girls-Soft Cute Fleece Baby Blanket-Fluffy Infant Newborn Toddler Receiving Blankets for Crib Stroller Pink Bow Decorate Festivals Birthdays 30x40 Inches
Yagle Mate$8.94197 rev
5 Pcs Baby Blanket Heart Checkered Ultra Soft Gift-Ready Plush for Newborns Nursery & Stroller 30x40 Beige Gray Blue Purple Light Pink
BYKOSY$24.82156 rev
Trending
90-day click momentumPersonalized Baby Blanket with Embroidered Name Custom Baby Receiving Blankets Soft Fleece Toddler Blanket for Newborn Baby Girl Shower Gifts -36 x 36
XJoyBloush$23.784.3★
Wrrernsin Baby Sleep Sack 0-6 Months 100% Cotton TOG 0.5 Wearable Blanket for Newborn and Infant 3 Pack 2-Way Zipper Lightweight Sleeping Bags for Toddler
Wrrernsin$19.694.7★
lulumoon Muslin Ruffle Baby Blanket - Soft Breathable 100% Cotton Newborn Wrap for Stroller Travel & Car Seat - Ideal for Photography & Nursery Decoration 40x36(Pink Heart)
lulumoon$21.184.8★
BlueMello Baby Swaddle Blanket | Ultra-Soft Plush Essential for Infants 0-6 Months | Receiving Swaddling Wrap Pink | Ideal Newborn Registry and Toddler Boy Accessories | Perfect Baby Girl Shower Gift
BlueMello$20.404.7★
Pink Bow Baby Blankets for Girls-Soft Cute Fleece Baby Blanket-Fluffy Infant Newborn Toddler Receiving Blankets for Crib Stroller Pink Bow Decorate Festivals Birthdays 30x40 Inches
Yagle Mate$8.944.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and fluffy”
“These blankets are great quality”
“the colours is vibrant”
“perfect puppy size”
“Good deal”
“Soft and comfortable”
“actually keeps me warm”
“One thing I like is that its lightweight”
“Good for gifting”
“So fluffy”
What buyers complain about
“not as thick as I wanted them to be”
“The little blanket is really small”
“Bad quality”
“Too thin”
“Cant wash it”
“Material was not what I expected sort of cheap”
“Not a good purchase for the price”
“The picture is really misleading”
“Different color”
“Only had it a month or so and it already has a rip in it.”