pigeon
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.40avg listing price — sweet spot $15–$100
Price range
Incredible$16.79–$41.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.9M$1.9M/yr · 1.3M searches
Review moat
Good946.1avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 6% kills the launch gate
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
9
Top-5 brand share
100%
Open market
0%
- PIGEON97%
- Ravensburger2%
- NUK2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pigeon Glass Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean Heat-Resistant 5.4 Oz (Pack of 2) Includes 2pcs SS Nipples (0m+)
PIGEON$33.194.7★1,117 rev
Pigeon PP Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 5 Oz (Pack of 4) Includes 4pcs SS Nipples (0m+)
PIGEON$35.034.8★1,302 rev
Pigeon Glass Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean Heat-Resistant 8.1 Oz (Pack of 2) Includes 2pcs M Nipples (3m+)
PIGEON$34.134.7★1,117 rev
Pigeon PPSU Nursing Baby Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 5 Oz (Pack of 2) Includes 2pcs SS Nipples (0m+)
PIGEON$32.274.8★814 rev
Pigeon PP Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 8.1 Oz(Pack of 4) Includes 4pcs M Nipples (3m+)
PIGEON$36.084.8★1,302 rev
Newest
by launch date
Pigeon Silicone Coating (Glass Inside/Silicone Outside) Baby Bottle Wide Neck Streamlined Body Natural Feel Easy to Clean Heat-Resistant 5 Oz (Pack of 2) Includes 2 pcs SS Nipples (0m+)
PIGEON$40.19170 rev
Pigeon Silicone Coating (Glass Inside/Silicone Outside) Baby Bottle Wide Neck Streamlined Body Natural Feel Easy to Clean Heat-Resistant 8 Oz (Pack of 2) Includes 2 pcs M Nipples (3m+)
PIGEON$41.29170 rev
NUK Perfect Match Natural + Anti-Colic Bottle 5 oz 4 Pack
NUK$22.261,899 rev
Ravensburger Oh My Pigeons! Funny Family Party Game for Ages 8 and Up | Amazon Exclusive
Ravensburger$16.79756 rev
Pigeon PP Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 5 Oz (Pack of 4) Includes 4pcs SS Nipples (0m+)
PIGEON$35.031,302 rev
Trending
90-day click momentumPigeon Silicone Coating (Glass Inside/Silicone Outside) Baby Bottle Wide Neck Streamlined Body Natural Feel Easy to Clean Heat-Resistant 5 Oz (Pack of 2) Includes 2 pcs SS Nipples (0m+)
PIGEON$40.194.7★
Pigeon Silicone Coating (Glass Inside/Silicone Outside) Baby Bottle Wide Neck Streamlined Body Natural Feel Easy to Clean Heat-Resistant 8 Oz (Pack of 2) Includes 2 pcs M Nipples (3m+)
PIGEON$41.294.7★
Pigeon Glass Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean Heat-Resistant 8.1 Oz (Pack of 2) Includes 2pcs M Nipples (3m+)
PIGEON$34.134.7★
Pigeon PP Nursing Bottle Wide Neck Anti-Colic Streamlined Body Natural Feel Easy to Clean 8.1 Oz(Pack of 4) Includes 4pcs M Nipples (3m+)
PIGEON$36.084.8★
NUK Perfect Match Natural + Anti-Colic Bottle 5 oz 4 Pack
NUK$22.264.7★
Demand
Weekly Amazon search volume, last 18 weeks — +4.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best bottle for breastfed baby”
“These bottles are excellent quality”
“Fun family game”
“all the pieces are clean”
“No leaking”
“Easy to use”
“worth the price”
“feeds without any issues”
“soft enough for baby”
“they dont break easily”
What buyers complain about
“after 1 week of use”
“expensive”
“I wish it broke better, larger pieces”
“Wrong size in description”
“our bottles keep leaking”
“It's very terrible great quality bottle”
“Breastfeeding baby refused all bottles”
“choke from the fast flow. I got the lowest one”
“It was a heavy yes for us”
“Terrible game”