petroleum jelly baby
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Good$602K$602K/yr · 523K searches
Avg price
Good$12.31avg listing price — sweet spot $15–$100
Price range
Okay$3.43–$24.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Review moat
Bad17,096avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
89
Top-5 brand share
96%
Open market
1%
- Vaseline75%
- Aquaphor10%
- MED PRIDE4%
- Amazon Basics4%
- Band-Aid3%
- Born to Love2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Petroleum Jelly Baby Skincare Protective & Pure 4 Count Treats Dry Skin And Prevents Chaffed Skin From Diaper Rash Hypoallergenic And Gentle On Skin 13oz
Vaseline$20.864.8★7,079 rev
Vaseline Healing Jelly Baby 2-Pack Hypoallergenic Moisturizer for Baby Care Diaper Rash Sensitive and Dry Skin Baby Powder Scent 13 Oz Ea
Vaseline$18.964.7★828 rev
Vaseline Jelly Original 13 Oz Jar
Vaseline$5.294.8★2,151 rev
Vaseline Healing Jelly Petroleum Jelly For Diaper Rash Moisturizer For Baby Hypoallergenic Skin Protectant 2.89 oz
Vaseline$7.424.7★1,941 rev
Vaseline Baby Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Preventing & Treating Diaper Rash with a Hypoallergenic Pediatrician-Recommended Formula 6.8 OZ
Vaseline$8.334.7★62 rev
Newest
by launch dateVaseline Baby Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Preventing & Treating Diaper Rash with a Hypoallergenic Pediatrician-Recommended Formula 6.8 OZ
Vaseline$8.3362 rev
MED PRIDE Petroleum Jelly with Fresh Baby Scent Pink 8 oz Skin Protectant & Moisturizing Ointment for Dry Skin Rashes Minor Burns Chapped Lips & Diaper Rash
MED PRIDE$5.44857 rev
MED PRIDE Petroleum Jelly with Fresh Baby Scent Baby Blue 8 oz Skin Protectant & Moisturizer for Dry Skin Rashes Minor Burns Wounds Chapped Lips Dry Hands & Diaper Rash
MED PRIDE$5.27857 rev
Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Chapped Lips and Irritated Skin Unscented 3.75 oz 1-Pack (Previously Solimo)
Amazon Basics$3.4310,953 rev
Vaseline Healing Jelly Baby 2-Pack Hypoallergenic Moisturizer for Baby Care Diaper Rash Sensitive and Dry Skin Baby Powder Scent 13 Oz Ea
Vaseline$18.96828 rev
Trending
90-day click momentum
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Flat Brim Mesh Trucker Surf Skate Bro (M 2-5 Years B Jaxon) Gray White
Born to Love$24.294.8★
Vaseline Baby Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Preventing & Treating Diaper Rash with a Hypoallergenic Pediatrician-Recommended Formula 6.8 OZ
Vaseline$8.334.7★
Bubba BLW Toddler Boy Snap Back - Baseball Cap - Trucker Cap - Newborn Youth Flat Brim Patch Sun Hat (M 2-5 Years)
Knuckleheads Little Threads$24.924.8★
Vaseline Jelly Original 13 Oz Jar
Vaseline$5.294.8★
MED PRIDE Petroleum Jelly with Fresh Baby Scent Pink 8 oz Skin Protectant & Moisturizing Ointment for Dry Skin Rashes Minor Burns Chapped Lips & Diaper Rash
MED PRIDE$5.444.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Great deal”
“very moisturizing”
“Prevents rashes”
“Just what I needed”
“fragrance free”
“Easy to use”
“Perfect size for diaper bag”
“It goes on smoothly”
“Excellent for skin”
What buyers complain about
“Tiny tubes”
“the drool rash under her neck”
“Has strong fragrance”
“I paid too much”
“thick and hard to squeeze”
“Poor Quality”
“SO hard to squeeze”
“Since theyre non-adhesive”
“Incredibly watery”
“arrived used”