periguard ointment skin protectant
Skip itPrices mostly outside the sweet spot ($4.52–$13.85) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,850.38avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.52avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$42K$42K/yr · 63K searches
Price range
Bad$4.52–$13.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
46
Top-5 brand share
91%
Open market
5%
- Medline Remedy50%
- DermaRite22%
- Skin Care8%
- Medline5%
- Welmedix5%
- A+D4%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Medline Remedy Clinical Zinc Oxide Paste Skin Protectant (4 oz Tube) Vanilla Scent Diaper Rash Cream Incontinence Care Wetness Protection Paraben Free Hypoallergenic Adults Children
Medline Remedy$9.794.8★7,917 rev
DermaPhor Skin Protectant Moisturizing Ointment - 3.75 Oz - for Dry Cracked or Irritated Skin - Heals Minor Cuts and Wounds - Fragrance Free
DermaRite$10.804.8★33 rev
Medline Remedy Essentials Zinc Oxide Skin Protectant Paste (4 oz Tube) Unscented Barrier Incontinence Cream Diaper Rash Adults Elderly Hypoallergenic Paraben Free
Medline Remedy$7.074.7★4,486 rev
Perishield Barrier Ointment 3.5 oz . Tube
Skin Care$9.234.4★51 rev
Medline Remedy Essentials Ointment (7 oz Tube) Unscented Moisturizing Breathable Film Aloe Vitamins A D & E Soothing Incontinence Care for Adults & Elderly Hypoallergenic Paraben Free
Medline$8.204.7★2,615 rev
Newest
by launch date
A+D Incontinence Support Skin Protectant & Rash Ointment Treats & Prevents Incontinence Rash Soothes Chafed Skin Odor Neutralizing Technology - 3.5oz
A+D$8.831,129 rev
Medline Remedy Specialized Extra Thick Zinc Skin Paste (4 oz) Unscented Micronized Zinc Oxide Incontinence Cream Diaper Rash Barrier Nourishing Soothes Irritation Wetness Protection
Medline$9.90348 rev
Medline Remedy Essentials Zinc Oxide Skin Protectant Paste (4 oz Tube) Unscented Barrier Incontinence Cream Diaper Rash Adults Elderly Hypoallergenic Paraben Free
Medline Remedy$7.074,486 rev
Medline Remedy Specialized Zinc Oxide Paste with Menthol (4 oz Tube) Unscented Calamine Incontinence Care Diaper Rash Wetness Protection Hypoallergenic Paraben Free Adults Soothing
Medline Remedy$10.012,973 rev
DermaPhor Skin Protectant Moisturizing Ointment - 3.75 Oz - for Dry Cracked or Irritated Skin - Heals Minor Cuts and Wounds - Fragrance Free
DermaRite$10.8033 rev
Trending
90-day click momentum
Dynarex DynaShield Skin Protectant Barrier Cream - Zinc Oxide Cream with Vitamins A D E Aloe Vera - Protect and Treat Minor Wounds and Dry Skin - 4 oz. Tube 1 Count
Dynarex$6.834.7★
DermaPhor Skin Protectant Moisturizing Ointment - 3.75 Oz - for Dry Cracked or Irritated Skin - Heals Minor Cuts and Wounds - Fragrance Free
DermaRite$10.804.8★
AmeriDerm 80200 Perishield Skin Protectant 3.5 oz. Bottle
AmeriDerm$4.525.0★
Welmedix Adult Diaper Rash Cream - Zinc Oxide Cream & Moisturizing Skin Barrier Cream Maximum Strength Diaper Rash Cream for Adults Skin Protection Ointment - 4oz
Welmedix$13.854.5★
Perishield Barrier Ointment 3.5 oz . Tube
Skin Care$9.234.4★
Demand
Weekly Amazon search volume, last 40 weeks — +22.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This cream is really good”
“Works Well”
“As advertised”
“helps alleviate irritation”
“Worth money”
“This gives an extra layer of protect”
“Protects the skin from that moisture”
“Great for rashes”
“Easy to use”
“Seems real comforting and nice”
What buyers complain about
“Skin rashes”
“Product has chunky stuff in it”
“Gritty texture”
“Difficult to apply”
“Didn't work”
“False advertising bad quality”
“Doesn't smell great”
“appeared to have been used”
“Bigger than I thought”
“This is completely unacceptable quality control for a product designed for infants”