peanut changing pad
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$81.41avg listing price — sweet spot $15–$100
Price range
Good$36.05–$149.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,079avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 105K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
16
Top-5 brand share
100%
Open market
0%
- Keekaroo64%
- NOSDA CRADOE11%
- Skip Hop9%
- Mallify9%
- Blissful Diary6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Keekaroo Peanut Changer Baby Vanilla The Original - Easy-to-Clean Changing pad and The only Shell Over Foam Fully Water Repellant Wipeable Diaper pad Wipe-Clean Changing pad
Keekaroo$149.414.7★3,338 rev
Baby Changing Pad Wipe-Clean Surface Non-Slip Base with Safety Strap Straight Peanut Contoured with Cushioned EVA Foam Portable Diaper Changing Pad for Newborn and Toddler Nursery and Travel Oat
NOSDA CRADOE$75.215.0★24 rev
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat
Skip Hop$74.314.7★6,722 rev
Mallify Baby Changing Pad with Waterproof and Non-Toxic Surface Changing Table Pad with Adjustable Safety Belt Wipe-Clean & Portable Changing Pad for Dresser(Grey)
Mallify$47.254.5★302 rev
Keekaroo Peanut Changer Grey the Original - Easy-to-Clean Changing pad and the only Shell Over Foam Fully Water Repellant
Keekaroo$149.144.8★1,677 rev
Newest
by launch date
Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Avocado Size Cozy Diaper Changing Pad for Dresser and Table Light Green
Blissful Diary$38.471,245 rev
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat
Skip Hop$74.316,722 rev
Baby Changing Pad Wipe-Clean Surface Non-Slip Base with Safety Strap Straight Peanut Contoured with Cushioned EVA Foam Portable Diaper Changing Pad for Newborn and Toddler Nursery and Travel Oat
NOSDA CRADOE$75.2124 rev
Mallify Baby Changing Pad with Waterproof and Non-Toxic Surface Changing Table Pad with Adjustable Safety Belt Wipe-Clean & Portable Changing Pad for Dresser(Grey)
Mallify$47.25302 rev
Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Standard Size Cozy Diaper Changing Pad for Dresser and Table Taupe
Blissful Diary$36.051,245 rev
Trending
90-day click momentumBlissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Avocado Size Cozy Diaper Changing Pad for Dresser and Table Light Green
Blissful Diary$38.474.8★
Baby Changing Pad Wipe-Clean Surface Non-Slip Base with Safety Strap Straight Peanut Contoured with Cushioned EVA Foam Portable Diaper Changing Pad for Newborn and Toddler Nursery and Travel Oat
NOSDA CRADOE$75.215.0★
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat
Skip Hop$74.314.7★
Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Standard Size Cozy Diaper Changing Pad for Dresser and Table Taupe
Blissful Diary$36.054.8★
Keekaroo Peanut Changer Baby Vanilla The Original - Easy-to-Clean Changing pad and The only Shell Over Foam Fully Water Repellant Wipeable Diaper pad Wipe-Clean Changing pad
Keekaroo$149.414.7★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -15.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“So easy to wipe up”
“It seems well made”
“also soft for babies”
“$100 cheaper than the popular brand”
“comfy”
“very cushiony for the baby to not be irritated”
“durable”
“Perfect fit”
“Not too bulky”
“which add a bit of extra safety”
What buyers complain about
“Discoloration”
“a more expensive”
“This thing is so cheap”
“Large pad”
“it does not come out”
“Try to wipe it but I cannot get it off.”
“Buckle broke”
“Beware of the oat color”
“it is VERY slippery”
“Why is this product giving off moisture”